Lacoste is considered a glorious beacon of intelligent design. The green crocodile emblem has become a cultural icon for classically chic sportswear. The whole line of Lacoste sneakers and apparel carries the same understated elegance that has come to represent the brand. Founded by René Lacoste in 1927 when his legendary tennis team first took home the Davis cup, Lacoste fashion eventually came to bear its founder’s famous nickname. Our collection of Lacoste sneakers, t-shirts, sweaters and jackets has been updated for modern tastes while still maintaining its timeless appeal. Lacoste shoes and apparel are designed to never go out of style – just like “The Crocodile” itself. View our carefully curated selection of Lacoste shoes and apparel online available at Hype DC Australia.