So you’ve probably seen adidas Originals amazing new street party ad by now and we’re willing to bet that some of you are thinking: what’s the point of having all these incredibly creative people in a commercial if all you get to do is see them for a split second? Well, that’s an excellent question. The answer is, there is no point. That’s why adidas Originals has set up this dedicated behind the scenes YouTube channel where you can find interviews with the entire cast. They talk a little about their creative passions, what inspires them, and how they define originality. It’s kind of motivating, and very interesting. It’s rare to get such an insight into what makes successful creative people tick.
This is just about the coolest thing we’ve ever seen. I’m sure all of us have been unsatisfied with commercial radio from time to time, but what do you do? Turn it off? Chuck on your iPod? Beginning in the 60s in England, musical malcontents took broadcasting into their own hands by setting up pirate radio stations, transmitting from the tops of apartment buildings or old ships just outside of British waters. They played everything from rock to dub to soul, and they did it purely out of love. These days you can get whatever you want, whenever you want it so this anarchic tradition is slowly dying out. But you have to admire these clandestine DJs for their passion and ingenuity. Long live pirate radio. Check out this documentary from European footwear brand Palladium and you’ll see what we mean.
French footwear company Le Coq Sportif are quickly gaining a reputation for throwing some of the more luxurious pool parties you’re ever likely to see. Coinciding with the announcement of the winner of their French holiday competition, the soiree had hordes of beautiful Sydneysiders flocking to the pool deck of the Ivy. Check out the highlight package. Hope to see you at the next one.
adidas Originals brand new street party campaign is up and running, and just like last year, it’s packed full of people you wanna hang out with. How many can you spot? We see Snoop, Becks, Jeremy Scott, and weirdly, Noel Gallagher. This ad comes off the back of last year’s seriously cool house party spot featuring Missy Elliot and a swag of others. Just goes to show that adidas has friends in very high places. And while we may miss out on the festivities, at least we can take some of the sweet new adidas originals gear home right now from Hype DC. Come check some out today.