No, Onitsuka hasn’t decided to sponsor the disgraced golfing sexaholic. These Tigers celebrate their Japanese heritage by evoking traditional Tansu imagery. Tansu is the ancient practice of making really awesome boxes out of wood. But like one of those Japanese trick boxes that’s super hard to open, Onitsuka isn’t giving much away easily. As of today, we have a giant shoe made of boxes and a teaser video which does just that. So two things are apparent. The first is that we’ll have to wait and the second is that the wait will be more than worth it.
The other footwear label celebrating it’s 60th birthday in 2009 is Asics. Good old Asics. Makers of what some purists regard as the best dedicated running shoes ever, they were also responsible for über-babe Uma Thurman’s sexy yellow getup in Kill Bill.
As part of their celebrations this year, they commissioned CGI studio PandaPanther to create this amazing animated short. Directed by Jonathan Garin & Naomi Nishimura, it tells the story of the order of the Chinese Zodiac. Believe it or not, it was decided by a race. So, if you ever wondered why the year of the rat comes before the year of the horse, or if you’ve just got three minutes and seventeen seconds to spare, press play.