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One of the first things to note about adidas in its contemporary context is the stylisation of the brand name: it's in lower case. First founded in 1924 by Adolf Dassler - this is where the portmanteau comes from, not some sort of acronym All Day I Dream About S.

There is much to the adidas lore, most famously Adolf's older brother Rudolf defecting from the brand after almost 25 years to start Puma. Another little known fact is the brand not featuring its now ubiquitous Three Stripe branding.

In 1997, adidas branched out and separated its performance and heritage lines, dubbing the latter adidas Originals and branding it with its original trefoil logo while its performance lines such as EQT (Equipment), Torsion and ClimaCool took on the Three Stripe logo.

There is so much to talk about when it comes to adidas, spawning subcultures within subcultures: Football Casual who share close ties with the Mod and Terrace scene, hip hop thanks to the now-legendary endorsement by Run-DMC and the undeniable modern wave of BOOST thanks to Yeezy amongst others.

Hype DC carries a curated selection of both new and heritage adidas, with a healthy selection featuring styles like the Superstar, Stan Smith and Continental to represent archival classics while future icons in the NMD_R1, UltraBOOST and Swift Run carry the brand into the 21st century.