The irrepressibly cute brainchild of young designer Amiee Byrne, George Terrific is one of the funnest, least self-conscious street wear labels around. Appealing to the inner child in all of us, Byrne riffs on heart-warmingly nostalgic themes such as Disney cartoons, Peanuts comics and the wardrobe of Punky Brewster.

Typical George Terrific standards are unisex oversized t-shirts, denim and leggings. Bright and colourful, it certainly runs against Melbourne’s trend towards black and grey.

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