After the sharp drop in reportage over the last week and a half, you may well ask “swine what?” Seriously, what the hell happened. It just goes to show just how incredibly short our attention spans are. One minute its an air born Armageddon, the next minute, its about as last-season as those annoying middle eastern scarves that losers used to wear. It makes you wonder why the news even exists. Did we need to know about a strain of flu that killed a tiny handful of people in one of the most populated cities in the world? Did it help them? Did it help us? That’s probably another question altogether. But as far as this mother of all flus goes, our call is that it ain’t worth the hype.

Hype Rating: 1/5