Not saying this is the greatest video ever made, it’s not even the best one Ok Go have made. But it’s pretty freakin’ good. It has all the things that make us feel good. It’s a one-taker, it has a well choreographed cast of dozens, including marching bands, choir and kids. And it has the band doing what they do best. Making charming, oh-so fun indie pop music that reminds you that it’s not just sex that sells. Ideas and positive vibes are good too. Ok?

OK Go – This Too Shall Pass from OK Go on Vimeo.