Creativity is a journey made one step at a time. For their latest campaign, New Balance is following the creative journeys of 6 Australian women from a vaiety of different backgrounds and creative passions.

The first video in the series features Chela, a singer/songwriter based in Melbourne. Chela’s blend of indie pop, electronica and disco is as unique as her own personal style, and has garnered her plenty of recent attention from Triple J. As an artist, she personifies craftsmanship and imagination. This video sees Chela reflect on her journey so far.

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