Decoding the Colour Of adidas EQT


Release Date: Thursday 7th of December, in-store & 9 A.M (AEDT) online
Where to buy: Select Hype DC stores (See Below) & Online
Price: $209.95 AUD
Sizes: Men's US 7-13

The re-emergence of the fabled adidas Equipment series has been met with enthusiasm from Three-Striped fans and sneakerheads alike. From cold hard classics, the 1990s's vibe and technical adages have manifested themselves anew on the catwalks and pavements of today. Born again thanks to resculpted elements, inspired material palettes and bold new colour swatches, the EQT line revisits and reestablishes the 'no bulls*t' attitude of the original. Having met the 1991 EQT originals and appropriating the signature 'EQT Green', then remixing and shuffling the deck in 'Turbo Red' just last year, adidas now hit the heart of the 90s - 1995 - to reclassify 'EQT Blue' on the second coming of the EQT Cushion - exclusive to Hype DC.

Evolving from ZX series roots, the EQT Cushion ADV takes inspiration from the original model that sought to deliver cushioning for serious runners. The evolved design references the need for comfort and exaggerates the cushion pods with a detailed midsole and rubber outsole maximising a plush on-foot feel. Other EQT elements remixed include the signature tape Three-Stripes and hook heel counter detailing that is fixed to a perforated heel cup that cradles the S-cut heel. Complete with TPU overlays and detailing, the sharp toe ensures this modern interpretation of adidas history is relevant on today's adi-acolytes.

Shop the adidas EQT at Hype DC

The men's EQT Cushion ADV will be priced at $209.95 AUD | Size: Men's US 7-13

The EQT Cushion ADV 'EQT Blue' Is Exclusive To Hype DC

Available ONLINE at 9 A.M (AEDT) via direct links on our Twitter & Facebook pages.

Releasing in limited numbers at the below Hype DC Stores this Thursday the 7th of December:

  • NSW - Pitt Street Mall, World Square, Mid City
  • VIC - QVM, Emporium, Chadstone, Highpoint
  • QLD - Albert Street Mall
  • SA - City Cross Arcade
  • WA - Carillon

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