Unveiling the all-new, remastered adidas EQT collection

adidas EQT is the latest chapter of adidas heritage to be remastered. The Equipment series of footwear and apparel launched in 1991, propelling the Trefoil into a new era with a new logo. The brainchild of legacy brand boffins Rob Strasser & Peter Moore, the EQT line sought to focus on the very basics of performance, "everything that is essential; nothing that is not". Divergent into numerous classes including but not limited to, Support, Cushion, Guidance, Racing and many more, they were each designed to deliver efficient and best-in-class benefits depending on the demands of the athlete. Featuring unique Three-Stripe branding, TORSION® midfoot bar tech and lug rubber treads; each model was complete with their unique designate wordmark on a lace jewel. Reengineered for 2017, adidas have utilised their past to empower the future, debuting the adidas EQT Support ADV and EQT Support RF to new aspiring athletes and fans alike.

adidas EQT 93/17

The adidas EQT ADV is the first silhouette to be redefined by the times. Accepting the adage 'Everything that is essential. Nothing that is not..." the ADV is a remastered edition of the classic EQT Support model from 1993. With signature elements still in tact, including Three-Stripe lace webbing and midsole detailing, a completely deconstructed upper with Primeknit hits and a sculpted TPU heel cage cradle a padded bootie for a lock-down fit. With an injected EVA outsole that carries a modern, sleek look, the ADV is resplendent in the new adidas EQT 'Turbo Red' pack, creating a bold statement for wear on the streets of today. Meanwhile as an ode to the '93 original, adidas have simplified and updated the original Support running model with the RF series. The 'ReFined' collection uses all of the original pieces but simplifies and modernises the proportions. Rounded toes, updated branding and a contemporary fit are all hallmarks of the modern Equipment tooling that adidas have cast over their extensive EQT archive. Last but not least, the entire ADV & RF Collection features heritage 'Sub-Green' insoles - a nod to the originals, cushioned by Ortholite® for long lasting comfort.

Shop the adidas EQT collection online at Hype DC

The unisex adidas EQT 'Turbo Red' Pack will be available Thursday the 26th of January.

The adidas EQT ADV 'Turbo Red' will be priced at $219.95 AUD | Size: Men's US 4-11

The women's adidas EQT ADV 'Triple-White' will be priced at $209.95 AUD | Size: Women's US 5-10

The adidas EQT RF 'Turbo Red' will be priced at $199.95 AUD | Size: Men's US 4-11

The adidas EQT RF 'White/Black' will be priced at $199.95 AUD | Size: Men's US 4-13

The adidas EQT RF 'Onix' will be priced at $199.95 AUD | Size: Men's US 7-13

Available online this Thursday the 26th of January at 9 A.M (AEDT) via direct links on our Facebook, Twitter and Instagram pages and from the below Hype DC stores at their respective Public Holiday opening times:

Please Note: Due to the limited allocations, size availability, styles and quantities will vary between stores. Limited styles available at stores not listed.

  • NSW - Pitt Street Mall, Mid City, World Square, Central Park, Broadway, Macquarie, Miranda, Parramatta, Hurstville, Liverpool
  • VIC - Emporium, QVM, Chadstone, Doncaster, Highpoint (Level 2), Northland
  • QLD - Albert Street, Pacific Fair
  • SA - City Cross Arcade
  • WA - Carillon, Carousel

adidas EQT turbo red and triple white

adidas EQT online

adidas EQT online