The Story Of Endless Energy Continues


Release Date: Wednesday 6th of December, in-store & 9 A.M (AEDT) online
Where to buy: Select Hype DC stores (See Below) & Online
Price: $299.95 AUD
Sizes: Men's US 7-13

The ultimate running machine from adidas breaks the mould of convention again with the Ultra Boost Laceless. Pairing innovation with style, the Laceless edition carves out a unique new look that harnesses the cutting-edge of Three-Striped footwear design. With a focus on the runner and expanding the potential of unlocking effortless energy, the UltraBOOST Laceless affords its breakthrough comfort thanks to the latest advancements in Primeknit weaves. Forged Primeknit on the mid foot allows an almost elastic lock-down feel while extended collar and stretch zones permit skin-hugging comfort. With a signature TPU curve counter and UltraBOOST callout, the Lacelss edition is secured to a full-length boost™ midsole with beveled detailing and Continental® web rubber tread outsole. The most minimalist, style focussed design to date, the latest Ultra Boost Laceless takes your further, allowing you to unleash your full potential.

Shop the adidas Ultra Boost at Hype DC

The men's Ultra Boost Laceless will be priced at $299.95 AUD | Size: Men's US 7-13

Available ONLINE at 9 A.M (AEDT) via direct links on our Twitter & Facebook pages.

Releasing in limited numbers at the below Hype DC Stores this Wednesday the 6th of December:

  • NSW - Pitt Street Mall, World Square, Mid City
  • VIC - QVM, Melbourne Central, Chadstone
  • QLD - Albert Street Mall
  • SA - City Cross Arcade
  • WA - Carillon

adidas Ultra Boost ATR Release October 5th 2017

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adidas ultra boost

adidas ultra boost

adidas ultra boost