Cool Cords

Release Details

Release Date: Saturday 24th March
Where to buy: Pitt St Mall (NSW), QVM (VIC), Albert St (QLD) & Online
Price: $229.95 AUD
Sizes: Men's US 7-14 (including half sizes)

Last year during March’s Month Of Max, Nike invited twelve creatives from around the world - dubbed “RevolutionAirs” – to reimagine Nike Air Max from the ground up. It was a hotly-contested period, with each creative pulling out all stops to design something never seen before. The public, legions of Air Max fans, would be given the chance to vote on their favourite design.

Narrowly edging out his friendly rivals, contest winner Sean Wotherspoon designed an entirely new hybrid: the Air Max 1/97 SW. The winning silhouette is a fusion of two iconic Air Max models, each individually ground-breaking in their own right. The Air Max 1 was the first to feature visible Air, and Wotherspoon pays tribute to this as the base midsole of his creation. The Air Max 97 was the first Nike to utilise a full-length Max Air sole and featured a futuristic piped upper.

To further break the limits of conventional sneaker design, the 97's idiosyncratic 3M-reflective upper is swapped out for non-colourfast corduroy panels that are intended to fray and fade with wear. Texture with textiles is what Wotherspoon intends to achieve with his hybrid, maximising the tactile experience via a shiny velvet lining and insole. Even the lace aglets are a premium metal edition, usurping the standard plastic type.

Callouts to his home town of VA and Round Two Hollywood's LA location are made on a contrasting (if there could be any more contrast) denim heel loop. The package is complete with swappable velcro tongue labels featuring Swooshes and waves, embroidered insole graphics, multicoloured outsole panels and a matching corduroy graphic-branded box.

Hype DC continues to deliver premium product this Month Of Max with the release of the Nike Air Max 1/97 SW on Saturday, 24th March. Priced at $229.95 and coming in Mens US sizes 7-14 (half sizes included), they will be available at an unspecified time via a direct link on our Twitter page (@HypeDC) and at the following stores (please note amended opening times for this release):

  • Pitt St Mall (NSW): 8:00 A.M. AEDT
  • QVM (VIC): 8:30 A.M. AEDT
  • Albert St (QLD): 8:00 A.M. AEST
  • Nike Air Max 1/97 SW

    Nike Air Max 1/97 SW

    Nike Air Max 1/97 SW

    Nike Air Max 1/97 SW

    Nike Air Max 1/97 SW