Comparable to other notable footwear tech from other brands, ASICS' GEL possesses a cult following. The watershed footwear innovation that carried the ASICS Tiger Corp. through competitive eras and into the future turns 30 this year. To celebrate, ASICS have dropped a limited edition pack to celebrate the pioneering cushioning method that formed the backbone of the Tiger Stripe's professional running models from 1986 until today. From the GT-II to the GEL-Lyte® series and beyond, GEL has literally been in the footbed of any Tiger-Striped model of the modern era. The celebratory models, a GEL-Lyte III & GEL-Lyte V pay homage to the futuristic and dynamic features of the GEL Running shoebox of the early 1990's (pictured below). The Black & Blue draw directly from the box while noise/speckled-printed accents and collars pay tribute to the geometric shapes and detailing that featured not only on the cardboard box but on the DUOMAX® midsoles of the day.

The tribute to GEL is complete with coated leather uppers, modern breathable sandwich mesh detailing and original Net accenting and tooling on both GEL-Lytes. With custom artwork insoles sporting the aforementioned geometric box-prints, this pack emerges from the ground like a time capsule: for a limited time only.

The men's '30 Years of GEL' Pack is priced at $199.95 AUD | Size: Men's US 7-13

Available online this Saturday the 5th of November at 9 A.M (AEDT) via direct links on our Facebook and Twitter pages and from the below Hype DC stores from their respective opening times:

  • NSW - Pitt Street, Mid City, World Square, Parramatta
  • VIC - Emporium, Chadstone, Highpoint (Level 2)
  • QLD - Albert Street, Pacific Fair
  • SA - City Cross Arcade
  • WA - Carillon