The ASICS GEL generation of footwear in the late 1990s ushered in a seismic shift in design sensibilities. From the bold sweeping Tiger Stripes of the GEL DS-Trainer and Kayano iterations of the day, to the continued expressive display of GEL in the midsole, ASICS were in a concentrated effort to own the running market across the globe - a continuation of their 'World Performance' goals. A serious u-turn from the season's most marketed back in 1999, the GEL-Mai stood out as serious but familiar departure from the mainstream styles propagated by the Japanese athletic company. With it's unique deconstructed take, utilitarian fastening system and aggressive GEL midsole, the GEL-Mai would make waves amongst cult footwear collectors thanks to it's TPU logo placard on the anterior heel.


In recognition of ASICS celebration of GEL heritage, ASICS Tiger have brought back the GEL-Mai 'OG'. Making it's mark for the first time since it's debut in original tooling and material specs, the GEL-Mai presents a technical and considered construction to a GEL cushioned design. Built around an asymmetrical lacing system, the GEL-Mai's nylon mesh upper features a deconstructed, utilitarian overlay structure with a TPU coated hook-line around the collar that provides a custom lock-down fit. With a padded lining, the GEL-Mai is underscored by an aggressive GEL Phylon midsole with DuoSole pattern tread outsole and signature TPU ASICS logo placard on the anterior heel.

Shop the ASICS men's GEL Mai 'OG' at Hype DC

The men's GEL Mai 'OG' is priced at $199.95 AUD | Size: Men's US 7-13

Launching online Thursday the 13th of April and at the below Hype DC stores from their respective opening times:

  • NSW - Pitt Street Mall, Mid City, World Square, Parramatta, Burwood
  • VIC - Emporium, Chadstone, QVM (Opening Saturday the 15th)
  • QLD - Albert Street Mall, Chermside (Level 2)
  • SA - City Cross Arcade
  • WA - Carillon, Hay Street

Black ASICS GEL Mai 'OG'

Blue ASICS  GEL Mai 'OG'

 GEL Mai 'OG'


Blue GEL Mai 'OG'