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Hype Girl: FROOMES

Hype Girl: FROOMES

Lucinda Price – aka as Froomes – is not only funny, a talented writer and generally kicking goals, she’s also one of this year’s Hype Girls.

Hype DC Dads

Hype DC Dads

To celebrate this year, we met up with 6 Hype Dads to get their perspective on what it’s like to be a father, the important and fun lessons they’ve learnt along the way and, most importantly, what they’re hoping to get from their little ones this Father’s Day!

Hype Dads: An Interview With Mitchel Cary Ross

Hype Dads: An Interview With Mitchel Cary Ross

In the lead up to Father's Day we interview Mitchel Cary Ross, Photographer at Life Without Andy and father of two.

Four Fresh Additions to adidas' ZX 2K BOOST Lineup

Four Fresh Additions to adidas' ZX 2K BOOST Lineup

Since its original launch in 1984, the ZX Series by adidas Originals has been at the cutting edge of running shoe design. By combining a forward-thinking aesthetic with the very best tech, the ZX collection creates contemporary responses to the needs of athletes.

Hype at Home: For Mothers

Hype at Home: For Mothers

In the lead up to Mother’s Day we caught up with Danica, Hype DC alumni and artist, Marika, nutritionist and mother behind Instagram page ‘The Vegetable Addict’, and Renako, Puma Style Marketing Manager, to discuss all things motherhood and lifestyle.

adIdas Originals ZX 2K Boost

adIdas Originals ZX 2K Boost

Now, adidas Originals continues that story, welding the distinctive language of the ZX series with another groundbreaking chapter in 3-Stripes history to create ZX 2K Boost silhouette.

OZWEEGO: POWERED BY THE PAST

OZWEEGO: POWERED BY THE PAST

The adidas Originals OZWEEGO adiPRENE runner is powered by the past.

Run the World

Run the World

Responsive running shoes that honour four global cities.

Splash Back

Splash Back

The adidas EQT Gazelle recalls retro running with volume.

RE-BOOSTED

RE-BOOSTED

The adidas UltraBOOST 19 evolves the franchise to new heights as the most responsive UltraBOOST ever.

Game of Three Stripes

Game of Three Stripes

adidas collaborate with legendary television series Game of Thrones.

adidas Originals: Never Made

adidas Originals: Never Made

Past and present come together to form the Never Made pack