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Good Fortune Guaranteed: the adidas UltraBOOST Chinese New Year 2021 Collection

Good Fortune Guaranteed: the adidas UltraBOOST Chinese New Year 2021 Collection

Chinese New Year–themed sneakers have been a celebratory component of adidas’ annual limited-edition releases for almost a decade now and Hype DC will again play host to the CNY collection in 2021.

Throwback to School

Throwback to School

Term 1 is about to kick off again, which gets us thinking about our fondest school memories. This year, we’re celebrating the days of embarrassing moments, debatable hairstyles and awkward school pictures with Throwback to School.

Back to School Essentials

Back to School Essentials

Footwear options for school students sure have evolved over time, and while colour choices may still be limited, that doesn’t mean you can’t enjoy a little self-expression.

Christmas Gift Guide: For Him

Christmas Gift Guide: For Him

This carefully curated selection will help you spoil the important man in your life this Christmas – no matter his style.

Christmas Gift Guide: For Kids

Christmas Gift Guide: For Kids

Even if you don’t have a kid of your own, chances are there’s a fashionable little guy or girl in your life and on your Christmas gifting list.

Christmas Gift Guide: For Sneakerheads

Christmas Gift Guide: For Sneakerheads

As the holiday season approaches, you may find yourself thinking about gifts for a certain sneakerhead in your life. Here are a few key styles any seasoned collector or casual enthusiast will appreciate.

Style Edit: The Essentials

Style Edit: The Essentials

This month, we’ve gone back to basics and photographed an edit of the sneakers every wardrobe needs – and how to wear them five different ways.

Hype Girl: FROOMES

Hype Girl: FROOMES

Lucinda Price – aka as Froomes – is not only funny, a talented writer and generally kicking goals, she’s also one of this year’s Hype Girls.

Hype DC Dads

Hype DC Dads

To celebrate this year, we met up with 6 Hype Dads to get their perspective on what it’s like to be a father, the important and fun lessons they’ve learnt along the way and, most importantly, what they’re hoping to get from their little ones this Father’s Day!

Hype Dads: An Interview With Mitchel Cary Ross

Hype Dads: An Interview With Mitchel Cary Ross

In the lead up to Father's Day we interview Mitchel Cary Ross, Photographer at Life Without Andy and father of two.

Four Fresh Additions to adidas' ZX 2K BOOST Lineup

Four Fresh Additions to adidas' ZX 2K BOOST Lineup

Since its original launch in 1984, the ZX Series by adidas Originals has been at the cutting edge of running shoe design. By combining a forward-thinking aesthetic with the very best tech, the ZX collection creates contemporary responses to the needs of athletes.

Hype at Home: For Mothers

Hype at Home: For Mothers

In the lead up to Mother’s Day we caught up with Danica, Hype DC alumni and artist, Marika, nutritionist and mother behind Instagram page ‘The Vegetable Addict’, and Renako, Puma Style Marketing Manager, to discuss all things motherhood and lifestyle.