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Meet Veja’s co-founder Sébastien Kopp

Meet Veja’s co-founder Sébastien Kopp

Veja was founded in 2003 and began life as a small French startup, with a strong social conscience and big plans to change the sneaker industry. Fast forward almost two decades, and Veja has amassed a cult following and is one of the world’s most in-demand footwear brands. We caught up with co-founder Sébastien Kopp to find out more about Veja’s beginnings, his thoughts on sustainable production and what eco-friendly innovation he’s embracing in upcoming collections.

A Sit Down With My Wife & Kicks

A Sit Down With My Wife & Kicks

Adrian Daniel is the Auckland-based content creator behind the popular Instagram account My Wife & Kicks. He’s a self-taught photographer and sneaker enthusiast, whose full-time gig is working as a Pastor. We sat down with Adrian to chat New Zealand sneaker culture, how he’s honed his photography over time and why he loves collecting New Balance.

Meet Henry Davies from Pillow Heat: The Ultimate Vans Collector

Meet Henry Davies from Pillow Heat: The Ultimate Vans Collector

When it comes to sneakers, Henry Davies from Pillow Heat is the ultimate brand loyalist. So much so, that he’s worn nothing but vintage Vans for the last two decades. We spoke to the Australian-born, London-based collector about the allure of vintage, his Carnaby Street retail space and buying his first Vans at Hype DC back in the ’90s.

Hype Dads: An Interview With Jake Bulgin

Hype Dads: An Interview With Jake Bulgin

In the lead up to Father's Day we interview Jake Bulgin, a Senior Account Manager at KeepCup and father of two.

The Simpsons x Vans Collection

The Simpsons x Vans Collection

The Simpsons x Vans collaboration drops this Saturday (15/08/20) at 9am!!

Hype DC Presents: Charlotte Lee

Hype DC Presents: Charlotte Lee

On Thursday 30 July, 7pm AEST we go live with Charlotte Lee on Facebook.

The New Balance 327 Styled by Jade Leung

The New Balance 327 Styled by Jade Leung

We caught up with New Balance enthusiast, Melbourne Stylist and regular Hype DC Collaborator Jade Leung to style Hype DC Team Members, Nicolas and Simone in the Hype DC 327 Exclusive Colourways.

The New Balance 327 Available at Hype DC

The New Balance 327 Available at Hype DC

Get into the Groove: the New Balance 327
Long before their status as the senior statesmen of 99x suede was in full effect, New Balance was one of the prime movers in the nylon running boom that dominated the early 1970s.

Hype DC Presents: Good Sport

Hype DC Presents: Good Sport

Good Sport is a magazine out of left field. Conceptualised and created to flip the script, the magazine shows an uncompromising pursuit of originality, integrity and quality content. With a vision to connect and inspire at the heart of the 'zine, we have teamed up with Good Sport to celebrate our supporters.

People At Home

People At Home

PEOPLE AT HOME by Hype DC is an Instagram series which shares creative moments from the homes of artists, collectors, innovators, stylists, culinary experts, and local business owners. We hope that these stories inspire and connect our community.

An Update to Our Community

An Update to Our Community

UPDATE: We have closed our Metro Melbourne stores. From our team here at Hype DC, we’d like to express our very best wishes to our community during this challenging time. We place the highest priority on health and safety, and as we monitor this situation daily, have reopened all of our Hype DC retail stores.

Converse Chuck 70

Converse Chuck 70

What's makes the Converse Chuck 70 so unique?