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Meet the Hype Girls of 2020

Meet the Hype Girls of 2020

This season, we handpicked nine inspiring Australian women to feature in our Hype Girl campaign.

Hype Girl: FROOMES

Hype Girl: FROOMES

Lucinda Price – aka as Froomes – is not only funny, a talented writer and generally kicking goals, she’s also one of this year’s Hype Girls.

Hype Girl: Tara

Hype Girl: Tara

Introducing Tara Chandra. She’s one of the nine inspiring women handpicked to star in our Hype Girl campaign

Hype Girl: Nawal

Hype Girl: Nawal

Nawal Sari is a true trailblazer in the world of modest fashion and everything a Hype Girl should be

Hype Girl: Asia

Hype Girl: Asia

Meet Asia Carino. She a multi-faceted creative and one of nine handpicked Hype Girls who star in our new campaign.

Hype Girl: Eloise

Hype Girl: Eloise

Eloise Dannoun is a Sydney-based Hype DC team member and embodies the true spirit of a Hype Girl.

Hype Girl: Wenuri

Hype Girl: Wenuri

Wenuri is a student, promoter and all ‘round cool girl who stars in our current campaign. She knows what it means to be a Hype Gir

Hype Girl: Yen

Hype Girl: Yen

Yen Hoang is an uber-talented Sydney-based makeup artist and a big believer in self-love and self-care.

Hype Girl: Arianne

Hype Girl: Arianne

Arianne Witt is a multidisciplinary creative who works under the moniker of Lola Jagger. She’s also one of the nine inspiring and unique women who feature in our Hype Girl campaign.

Hype Girl: Danika

Hype Girl: Danika

Danika is a Sydney-based model, photography enthusiast, style muse and one of this year’s handpicked Hype Girls