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A Sit Down With My Wife & Kicks

A Sit Down With My Wife & Kicks

Adrian Daniel is the Auckland-based content creator behind the popular Instagram account My Wife & Kicks. He’s a self-taught photographer and sneaker enthusiast, whose full-time gig is working as a Pastor. We sat down with Adrian to chat New Zealand sneaker culture, how he’s honed his photography over time and why he loves collecting New Balance.

Meet the Hype Girls of 2020

Meet the Hype Girls of 2020

This season, we handpicked nine inspiring Australian women to feature in our Hype Girl campaign.

Hype Girl: Arianne

Hype Girl: Arianne

Arianne Witt is a multidisciplinary creative who works under the moniker of Lola Jagger. She’s also one of the nine inspiring and unique women who feature in our Hype Girl campaign.

Heritage Haven

Heritage Haven

The wild evolution of sneaker design can largely be categorised into three key areas of innovation: materials, function, and cushioning technology. As the industry progressed in each of those areas, it entered each decade with even more radical ideas. There are sneaker concepts used to this day that were created almost 50 years ago!

Hype DC Dads

Hype DC Dads

To celebrate this year, we met up with 6 Hype Dads to get their perspective on what it’s like to be a father, the important and fun lessons they’ve learnt along the way and, most importantly, what they’re hoping to get from their little ones this Father’s Day!

New Balance 327 Designer Charlotte Lee talks Heritage and Hustle

New Balance 327 Designer Charlotte Lee talks Heritage and Hustle

Watch: New Balance 327 Designer Charlotte Lee talks Heritage and Hustle

Hype DC Presents: Charlotte Lee

Hype DC Presents: Charlotte Lee

On Thursday 30 July, 7pm AEST we go live with Charlotte Lee on Facebook.

The New Balance 327 Styled by Jade Leung

The New Balance 327 Styled by Jade Leung

We caught up with New Balance enthusiast, Melbourne Stylist and regular Hype DC Collaborator Jade Leung to style Hype DC Team Members, Nicolas and Simone in the Hype DC 327 Exclusive Colourways.

The New Balance 327 Available at Hype DC

The New Balance 327 Available at Hype DC

Get into the Groove: the New Balance 327
Long before their status as the senior statesmen of 99x suede was in full effect, New Balance was one of the prime movers in the nylon running boom that dominated the early 1970s.

Made In UK

Made In UK

New Balance Made in UK

Made In USA

Made In USA

New Balance's newest iteration of the infamous 990 has arrived at Hype DC.

MADE IN ENGLAND

MADE IN ENGLAND

Attention To Detail: New Balance Made