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Meet the Hype Girls of 2020

Meet the Hype Girls of 2020

This season, we handpicked nine inspiring Australian women to feature in our Hype Girl campaign.

Hype Girl: Asia

Hype Girl: Asia

Meet Asia Carino. She a multi-faceted creative and one of nine handpicked Hype Girls who star in our new campaign.

Nike ‘Move to Zero’ with Recycled Canvas Collection

Nike ‘Move to Zero’ with Recycled Canvas Collection

As avid sneakerheads, we’re always thinking about what’s on our feet. However, now more than ever before, we’re also starting to think about the carbon footprint we’re leaving behind. Now a major focus for global brands, Nike once again are at the forefront.

Heritage Haven

Heritage Haven

The wild evolution of sneaker design can largely be categorised into three key areas of innovation: materials, function, and cushioning technology. As the industry progressed in each of those areas, it entered each decade with even more radical ideas. There are sneaker concepts used to this day that were created almost 50 years ago!

Hype DC Dads

Hype DC Dads

To celebrate this year, we met up with 6 Hype Dads to get their perspective on what it’s like to be a father, the important and fun lessons they’ve learnt along the way and, most importantly, what they’re hoping to get from their little ones this Father’s Day!

Hype Dads: An Interview With James Tesoriero

Hype Dads: An Interview With James Tesoriero

In the lead up to Father's Day we interview James Tesoriero, the General Manager of Deus Ex Machina and father of Alfie.

Hype at Home: For Mothers

Hype at Home: For Mothers

In the lead up to Mother’s Day we caught up with Danica, Hype DC alumni and artist, Marika, nutritionist and mother behind Instagram page ‘The Vegetable Addict’, and Renako, Puma Style Marketing Manager, to discuss all things motherhood and lifestyle.

A CHANGE IN DNA

A CHANGE IN DNA

Nike flip the script on two iconic Tinker Hatfield Originals – the Air Max 1 and Air Huarache

The Dawn of the Daybreak

The Dawn of the Daybreak

The Nike Daybreak SP marks 40 years of the '70s runner.

Air Max 90 QS Viotech

Air Max 90 QS Viotech

Nike unveil the Air Max 90 QS "Viotech" in vibrant colour.

Deconstructed Design

Deconstructed Design

The Nike D/MS/X is a progressive new silhouette inspired by old and new cutting-edge designs.

The Art of Air

The Art of Air

The Nike Air Max 270 React fuses foam and Air to create the most responsive Air Max yet.