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Hype DC Sneakertellers: Alexandra Hackett

Hype DC Sneakertellers: Alexandra Hackett

Alexandra Hackett is a fashion designer whose practice focuses on upcycling non-traditional materials to create sustainable pieces that are functional and innovative.

Nike

Nike "Swoosh Mart" Air Max Pack

Nike Cooks Up the Mouth-watering ‘Swoosh Mart’ Air Max Pack

Throwback to School

Throwback to School

Term 1 is about to kick off again, which gets us thinking about our fondest school memories. This year, we’re celebrating the days of embarrassing moments, debatable hairstyles and awkward school pictures with Throwback to School.

Back to School Essentials

Back to School Essentials

Footwear options for school students sure have evolved over time, and while colour choices may still be limited, that doesn’t mean you can’t enjoy a little self-expression.

Nike ‘Move to Zero’ with Recycled Canvas Collection

Nike ‘Move to Zero’ with Recycled Canvas Collection

As avid sneakerheads, we’re always thinking about what’s on our feet. However, now more than ever before, we’re also starting to think about the carbon footprint we’re leaving behind. Now a major focus for global brands, Nike once again are at the forefront.

Hype at Home: For Mothers

Hype at Home: For Mothers

In the lead up to Mother’s Day we caught up with Danica, Hype DC alumni and artist, Marika, nutritionist and mother behind Instagram page ‘The Vegetable Addict’, and Renako, Puma Style Marketing Manager, to discuss all things motherhood and lifestyle.

A CHANGE IN DNA

A CHANGE IN DNA

Nike flip the script on two iconic Tinker Hatfield Originals – the Air Max 1 and Air Huarache

The Art of Air

The Art of Air

The Nike Air Max 270 React fuses foam and Air to create the most responsive Air Max yet.

Dream Crazy

Dream Crazy

NFL star Odell Beckham Jr. puts his spin on the Air Max 720.

Red Orbit

Red Orbit

Nike launch the Air Max Tailwind IV in "Red Orbit".

Snake Pit

Snake Pit

Nike bring back a cold-blooded icon and its modern match.

Multi Max

Multi Max

Nike recall the '90s with the Air Max2 Light SP in multicolour.