Isaiah Firebrace is a recording artist who hails from country Victoria and is one of this season’s Hype DC Sneakertellers.
Kika Lateef is a digital creator who documents her personal style and daily outfit inspiration via Tiktok and Youtube.
We chat with Melbourne-based jeweller Jake Cheeseman and Hello SISI owner Sienna Ludbey to discuss 2020, design inspiration and sneaker preferences.
The PUMA Cruise Rider arrives just in time to complete your summer wardrobe. Spotted on supermodel Winnie Harlow and perfect to flex along the streets and in your feed.
This season, we handpicked nine inspiring Australian women to feature in our Hype Girl campaign.
Introducing Tara Chandra. She’s one of the nine inspiring women handpicked to star in our Hype Girl campaign
BORN FOR SPEED, RAISED IN STYLE. SPEEDCAT SPARCO IS BACK.Sports company PUMA once again blends together the fast-paced style of the F1 track and its sports-centric design approach, as the iconic Speedcat OG Sparco returns in a refreshed Ribbon Red-Puma White colorway.
From the runway to the sidewalk, the Puma Thunder has it all
Lightning strikes the Puma Thunder Electric
Running System Reboot
PUMA Unveil the Jamming, Complete with NRGY Pellet Technology.
Shoes Met Art at Melbourne's 'Deadstock' Exhibition.
