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Hype DC Sneakertellers: Isaiah Firebrace

Hype DC Sneakertellers: Isaiah Firebrace

Isaiah Firebrace is a recording artist who hails from country Victoria and is one of this season’s Hype DC Sneakertellers.

Hype DC Sneakertellers: Kika Lateef

Hype DC Sneakertellers: Kika Lateef

Kika Lateef is a digital creator who documents her personal style and daily outfit inspiration via Tiktok and Youtube.

A Q&A With Jake Cheeseman and Sienna Ludbey

A Q&A With Jake Cheeseman and Sienna Ludbey

We chat with Melbourne-based jeweller Jake Cheeseman and Hello SISI owner Sienna Ludbey to discuss 2020, design inspiration and sneaker preferences.

Dream Big with the PUMA Cruise Rider

Dream Big with the PUMA Cruise Rider

The PUMA Cruise Rider arrives just in time to complete your summer wardrobe. Spotted on supermodel Winnie Harlow and perfect to flex along the streets and in your feed.

Meet the Hype Girls of 2020

Meet the Hype Girls of 2020

This season, we handpicked nine inspiring Australian women to feature in our Hype Girl campaign.

Hype Girl: Tara

Hype Girl: Tara

Introducing Tara Chandra. She’s one of the nine inspiring women handpicked to star in our Hype Girl campaign

Puma Speedcat Sparco is Back

Puma Speedcat Sparco is Back

BORN FOR SPEED, RAISED IN STYLE. SPEEDCAT SPARCO IS BACK.Sports company PUMA once again blends together the fast-paced style of the F1 track and its sports-centric design approach, as the iconic Speedcat OG Sparco returns in a refreshed Ribbon Red-Puma White colorway.

First. Puma Thunder Desert

First. Puma Thunder Desert

From the runway to the sidewalk, the Puma Thunder has it all

Puma Thunder Electric

Puma Thunder Electric

Lightning strikes the Puma Thunder Electric

Back To Zero

Back To Zero

Running System Reboot

Pump Up The Jam

Pump Up The Jam

PUMA Unveil the Jamming, Complete with NRGY Pellet Technology.

RECAP: DEADSTOCK

RECAP: DEADSTOCK

Shoes Met Art at Melbourne's 'Deadstock' Exhibition.