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Meet the Hype Girls of 2020

Meet the Hype Girls of 2020

This season, we handpicked nine inspiring Australian women to feature in our Hype Girl campaign.

Hype Girl: Danika

Hype Girl: Danika

Danika is a Sydney-based model, photography enthusiast, style muse and one of this year’s handpicked Hype Girls

Retro Resurgence

Retro Resurgence

A Different Path

Traditional Gum

Traditional Gum

Kendrick Lamar & Reebok Classics Examine the Club C

Kendrick Court

Kendrick Court

Kendrick Lamar & Reebok Classics Try On the Club C

Kendrick Lux

Kendrick Lux

Kendrick Lamar x Reebok Classics Latest Effort Goes Lux

#FREEBOK

#FREEBOK

Reebok Classics & Future Initiate #Freebok

LIMIT'D Editions: Minna Gilligan

LIMIT'D Editions: Minna Gilligan

Understanding the melodic collages of the burgeoning artist.

The Perfect Split

The Perfect Split

Kendrick Lamar & Reebok Classic Present Their Latest CL Leather Collection

How We Wear: Reebok InstaPump Fury

How We Wear: Reebok InstaPump Fury

Styled By Us, Inspired By You

#thisISkendrick

#thisISkendrick

*UPDATED* The Reebok x Kendrick Lamar Classic Leather launches 1/7/16

LIMIT'D Editions: UV Boi

LIMIT'D Editions: UV Boi

Discover new romanticism in the music of UV Boi