icon-search
AU
Good Fortune Guaranteed: the adidas UltraBOOST Chinese New Year 2021 Collection

Good Fortune Guaranteed: the adidas UltraBOOST Chinese New Year 2021 Collection

Chinese New Year–themed sneakers have been a celebratory component of adidas’ annual limited-edition releases for almost a decade now and Hype DC will again play host to the CNY collection in 2021.

Throwback to School

Throwback to School

Term 1 is about to kick off again, which gets us thinking about our fondest school memories. This year, we’re celebrating the days of embarrassing moments, debatable hairstyles and awkward school pictures with Throwback to School.

Back to School Essentials

Back to School Essentials

Footwear options for school students sure have evolved over time, and while colour choices may still be limited, that doesn’t mean you can’t enjoy a little self-expression.

On Running is On the Rise

On Running is On the Rise

Born in the Swiss Alps, On Running entered the footwear game in 2010 with one goal: to revolutionise the sensation of running. How? A cushioned landing and a firm take-off. This vision, and the subsequent development of their revolutionary CloudTec® cushioning, has earnt On Running a loyal legion of fans, with over seven million people in over 55 countries now running on ‘Clouds’.

A Q&A With Jake Cheeseman and Sienna Ludbey

A Q&A With Jake Cheeseman and Sienna Ludbey

We chat with Melbourne-based jeweller Jake Cheeseman and Hello SISI owner Sienna Ludbey to discuss 2020, design inspiration and sneaker preferences.

Christmas Gift Guide: For Her

Christmas Gift Guide: For Her

For the lucky lady who has it all – or is just a massive sneakerhead – a fresh pair of kicks will always be a welcome gift. From luxury sneakers from Golden Goose, to retro essentials from Nike, read on for the best women’s gifts at Hype DC.

How a Melbourne Designer Cracked the Women's Tailored Suiting Market Wide Open

How a Melbourne Designer Cracked the Women's Tailored Suiting Market Wide Open

Hype DC and Dr. Martens celebrate the classic 1461 unisex shoe; the uniform of choice for those who march to the beat of their own drum. Inspiring individuality, Melbourne-designer Emily Nolan shares what drove her to bring tailored suits to women, an innovation that has since cracked the industry wide open.

Style Edit: The Essentials

Style Edit: The Essentials

This month, we’ve gone back to basics and photographed an edit of the sneakers every wardrobe needs – and how to wear them five different ways.

Meet Veja’s co-founder Sébastien Kopp

Meet Veja’s co-founder Sébastien Kopp

Veja was founded in 2003 and began life as a small French startup, with a strong social conscience and big plans to change the sneaker industry. Fast forward almost two decades, and Veja has amassed a cult following and is one of the world’s most in-demand footwear brands. We caught up with co-founder Sébastien Kopp to find out more about Veja’s beginnings, his thoughts on sustainable production and what eco-friendly innovation he’s embracing in upcoming collections.

Meet the Hype Girls of 2020

Meet the Hype Girls of 2020

This season, we handpicked nine inspiring Australian women to feature in our Hype Girl campaign.

Hype Girl: FROOMES

Hype Girl: FROOMES

Lucinda Price – aka as Froomes – is not only funny, a talented writer and generally kicking goals, she’s also one of this year’s Hype Girls.

Hype Girl: Tara

Hype Girl: Tara

Introducing Tara Chandra. She’s one of the nine inspiring women handpicked to star in our Hype Girl campaign