This season, we handpicked nine inspiring Australian women to feature in our Hype Girl campaign. Each is an individual in their own right, but all share a common spirit that unites them – they all have a unique story, a strong sense of self and a genuine passion for sneakers. They aren’t afraid to embrace being different, while also lifting up and empowering the other women in their lives. Meet our Hype Girls of 2020.





New Arrivals

Check in for Hype DC’s latest arrivals and restocks of the best footwear selection.

Shop New Arrivals


Sneaker Edit

First to market for styles, trends and limited editions. Explore Nike, VEJA, Adidas & more. Browse and buy 20 years’ worth of curated selections and pick the perfect pair for you.

Shop All Sneakers

New Arrivals

Check in for Hype DC’s latest arrivals and restocks of the best footwear selection.

Shop New Arrivals

Sneaker Edit

First to market for styles, trends and limited editions. Explore Nike, Veja, Adidas & more. Browse and buy 20 years’ worth of curated selections and pick the perfect pair for you.

Shop All Sneakers