Arianne Witt is a multidisciplinary creative who works under the moniker of Lola Jagger. She’s also one of the nine inspiring and unique women who feature in our Hype Girl campaign. Post-shoot we spoke to Arianne about her career highlights, the best bits of 2020 so far and how her business name came about.

Hey Arianne, can you tell us a little about yourself?
I am a 27-year-old creative, Sagittarius and flower enthusiast.

What do you do for work?
I wear a few different hats – I’m a content creator/stylist/creative director/producer.

So, how did you initially get into styling?
I’ve been chipping away at it since I was in high school. When I was 15-18 years old, I used to travel over eight hours on the train to Sydney from my hometown Wagga Wagga to do work experience at some of my favourite fashion labels. That’s where my love for styling really thrived. I started Lola Jagger when I was 19 years old (almost 10 years ago!) initially as an online vintage store. I then created the blog as an expressive outlet, sharing content based around my personal style, travel and daily musings. Not long after my blog began to grow, and I moved to Sydney where I studied at The Fashion Institute.

Around the age of 21, I landed my dream job working in social media management, styling and creative content for a large Australian retailer, and then after that in the digital side of the hair and beauty world. Fast forward to 2017, I relaunched Lola Jagger to be home to my styling work, campaign collaborations and inspiration – and took the leap to work full-time for myself.

Where does the name Lola Jagger come from?
The name is a combination of two women who inspire me, my grandma (whom I call my ‘Lola’) and Bianca Jagger for the ‘Jagger’. I love Bianca Jagger’s style, especially during the Studio 54 days and have always admired her poise and the humanitarian work she does.

Arianne is wearing the New Balance 327

How would you describe your aesthetic in three words?
Relaxed yet refined.

Do you have a favourite project you’ve worked on to date?
My favourite would be a campaign I produced for adidas for the launch of their Campus Sneaker back in 2017. It was one of my first big campaigns that I was involved in the whole creative process from start-to-finish (producing, styling, creative directing, and I was also in it!). I was able to bring on a few of my friends to be in the campaign, so it was such a special project.

What’s been the most memorable moment in your career so far?
A few years ago, I worked with I-Manifest x Country Road on a ‘School of Sustainable Fashion’ workshop, supporting their Fashion Trade Partnership with The Red Cross. I-Manifest is an NGO that is all about empowering the next-gen with career pathways into the creative industry, so we worked on a really fun, interactive workshop that students were able to attend.

Any advice you’d give to people starting out in the industry?
My advice would be to always look for opportunities – intern and assist wherever you can as this is where you can learn the most, and you can dabble in different areas to find what you’re most passionate about.

When you manage to get some spare time, what do you like to do?
I’m loving painting right now.

What do you get hyped up about?
I get hyped up when I’m creating! I’m really passionate when I get to collaborate with like-minded creatives and see a project come to life.

What are you most proud of?
I’m most proud of myself when I can get to the end of my to-do list without being distracted!

If you could change one thing about the world, what would it be?
For people to be a little kinder to each other... or in a perfect world – no plastic.

What’s most important to you?
Staying true to my values

What kind of shoes can we usually find you in?
I love pairing a boot like RM Williams with a dress, as well as some comfy sneakers with a relaxed suit – like the Veja V10 or a sleek silhouette like the New Balance 327.

What’s been the best part of 2020 so far?
The fun projects I’ve been able to be a part of, as well as experimenting and finding new creative outlets.

What do you get hyped up about?
I get hyped up when I’m creating! I’m really passionate when I get to collaborate with like-minded creatives and see a project come to life.

What are you most proud of?
I’m most proud of myself when I can get to the end of my to-do list without being distracted!

If you could change one thing about the world, what would it be?
For people to be a little kinder to each other... or in a perfect world – no plastic.

What’s most important to you?
Staying true to my values

What kind of shoes can we usually find you in?
I love pairing a boot like RM Williams with a dress, as well as some comfy sneakers with a relaxed suit – like the Veja V10 or a sleek silhouette like the New Balance 327.

What’s been the best part of 2020 so far?
The fun projects I’ve been able to be a part of, as well as experimenting and finding new creative outlets.

And what’s been the most challenging aspect of 2020 so far?
Having to quickly adapt and do things virtually as opposed to face-to-face – in what’s usually such a social role.

Finally, what are you looking forward to in 2021?
Some travel, hopefully.

Explore Arianne’s world here, and check our her impressive folio here.