Nawal Sari is a true trailblazer in the world of modest fashion and everything a Hype Girl should be. She works to dismantle misconceptions many Australians have about the industry and also aims to empower and uplift women from all walks of life. We sat down with Nawal to hear about her 2020 so far, what she gets hyped about and what being in the Hype Girl campaign means to her.

Hi Nawal, first up, can you tell us a little about yourself?
I’m a full-time university student. I study communications and major in advertising. I'm also a digital creative and influencer who has a passion for fashion and beauty.

Your Instagram focuses on modest fashion. How do you think Australians generally perceive modest fashion?
I don’t think they understand it just yet. It has the misconception of being associated with religious people or also being a form of oppression. Modest fashion is inclusive, and a form of self-expression, just like all avenues of style is.

How do you aim to shift that perception?
Through my work and my platform, I work to break these misconceptions and empower all women, but more so women who feel left out and not represented. I hope to show that all women have the liberty to dress how they like, and they shouldn't feel the need to conform to any societal pressures.

Nawal is wearing the Converse Chuck Taylor All Star 70 High

How would you describe your style in three words?
Creative, vintage and groovy.

Do you have any advice for other women or girls who’d be keen to embrace more modest fashion?
Go for it! Fashion is fun and a form of self-expression. I truly grew into myself by using fashion as an outlet. I learnt to be confident and unapologetic.

Do you have a favourite project or collaboration you’ve worked on to date?
I'm honestly so humbled by any collaboration that comes my way! But this Hype Girls campaign has a special place in my heart because I used to work at Hype DC a few years back as a sales assistant. I still love the team, and working there helped me develop my style. So this is a full-circle moment for me.

What’s been the most memorable moment in your career so far?
Besides building relationships with my followers, we truly have a sisterhood – walking The Iconic summer runway last year alongside Halima Aden, and other empowering women was amazing.

Any advice you’d give to people starting out in the industry?
Go into it with a strong purpose and always make sure you’re having fun. This will differentiate yourself from others.

When you manage to get some spare time, what do you like to do?
I love hanging with friends and family and taking film photos. Oh, and wasting my time on TikTok.

What do you get hyped about?
Empowering other women truly is something I enjoy. I lacked the representation when I was younger, so I now want young Muslim women to know they have someone who can help uplift them and always connect with them when they need.

What are you most proud of?
It would have to be the independence I’ve built for myself. I love that I have my own little family of women online.

What’s most important to you?
Definitely family. They have supported me and uplifted me, and without them, I wouldn't be half the person I am today.

If you could change one thing about the world, what would it be?
Equality in all aspects. I would love to see women liberated and educated in all corners of the world; for every human to have access to food and water; and for countries facing conflict to be at ease and sleep as peacefully as we do.

What kind of shoes can we usually find you wearing?
I'm always in my platform Docs. I live in them, and they go with literally every outfit I own.

How about your top pick from Hype DC this season?
I'm loving the Converse Chuck Taylor All Star 70s. They come in such cute summery colours and are super retro.

What’s been the best part of 2020 for you so far?
I had some fantastic moments in my personal life that have made my year, but I would say I worked on myself mentally and grew more than I thought I would. I think taking it slow due to COVID allowed me to reflect on myself.

And what’s been the most challenging aspect of 2020 for you so far?
Being in lockdown initially had me battling some bad anxiety. I felt useless and unproductive, and I didn’t know how to tell myself it's okay to slow things down. That also turned out to be for the best as I grew from this.

What are you looking forward to in 2021?
Hopefully travelling! And of course, pushing myself to work on bigger and better projects.

What’s next for you?
I’m working on furthering my brand in the future, but my goal right now is to graduate university and work with some brands I'm SO excited to collaborate with.

Explore Nawal’s Instagram here and waste time with her on TikTok here.