Introducing Tara Chandra. She’s one of the nine inspiring women handpicked to star in our Hype Girl campaign – and for good reason. Tara’s not only super talented and an amazing multitasker (read on, and you’ll see what we mean), but believes in making a real difference to her community and the environment. We sat down with Tara post-shoot to get to know her a little better and to find out what gets her hyped.

Hey Tara, can you tell us a little about yourself and what you do?
I’m currently doing a marketing internship with Lenovo (I studied business majoring in marketing communications) and I also freelance on the side. I work in fashion content creation, mainly on Instagram, plus I work on a commission basis doing digital drawing, and I have a vintage Instagram store with two close friends. I also have a few odd jobs squeezed in the middle – pick and pack for a jewellery brand, and babysitting a few times a week.

Can you tell us a little about your vintage store?
We opened Second Time New as a vintage and second-hand clothing store in 2017. The aim was to reduce the growing consumption of fast fashion and to promote the social and environmental benefits of shopping second hand – we thought this was the perfect way to share our love for vintage clothing. All our sales are made by customers bidding on items and we shoot, style and source all the pieces ourselves.

How do you source pieces?
We source from a network of vintage and second-hand sellers across Australia and internationally.

Tell us about the magazine you publish and a little about your artwork…
I self-published print and digital copies of my magazine, Easy Mag in May 2019. Since then, I’ve focused on other projects including learning Procreate and playing around with digital drawing, working on producing more content for my YouTube channel and doing commission-based work for my friends. I recently painted two sets of tracksuit pants and hoodies for my friend’s next music video! I also just designed thank you cards to mail out with our Second Time New orders, and a third, new face mask design in collaboration with Saving Face Co which I’m super excited about too.

Tara is wearing the Puma Cali Sport

What advice would you give to people starting out in the industry?
Don’t enter the industry with the intention of getting a lot of work, being paid or gaining followers overnight. Start out because you’re passionate – build your portfolio and experience, and work will come with time.

When you manage to get some spare time, what do you like to do?
I feel like I don’t have much spare time anymore these days! When I feel productive I use my spare time to shoot content for Instagram, TikTok and YouTube. But, most of the time I’m pretty lazy and end up binge-watching YouTube or Netflix, and occasionally drawing at the same time.

What do you get hyped up about?
I think I’m most excited when opportunities pop up with brands that I really love and stand by – whether they’re social campaigns, or shoots, like this one with Hype! I also get hyped when travelling and seeing my favourite artists play live (sadly not anytime soon

What are you most proud of?
This sounds super cheesy, but I’m super proud of my growth in character, and how much more I’ll grow in a year, five years and 10 years. I used to be so shy and closed-off just a few years ago, but I’ve become SO much more confident as I’ve gotten older. I’m still quite a shy person, but a lot has changed and I’m happy about that.

If you could change one thing about the world, what would it be?
There are a lot of things I’d love to change about the world… To try and kill two birds with one stone, I would stop hate-related acts. To keep it brief – I think hate is at the root of a lot of negative social and politic issues faced in the world right now.

What’s most important to you?
Definitely my family. I have a really strong relationship with my parents, sister, grandparents and extended family – they take priority over everything else.

Can you describe your aesthetic for us in three words?
Streetwear, thrifted and colourful.

What kind of shoes would we generally find you in?
My go-to shoes are definitely my patent black Naked Wolfe platforms, and my black and silver Nike TNs. I also love my green corduroy Converse x MadeMe platforms.

And what’s your top pick from Hype DC this season?
I guess it would be fitting to share my most recent Hype DC pick up – the Dr. Martens Jadon 8 Eye. I’ve wanted these platform Docs for a while now and I’m super excited to have them in my possession!

My top pick that I don’t own would be these super fun Li-Ning Furious Ride Ace sneakers!

What’s most important to you?
Definitely my family. I have a really strong relationship with my parents, sister, grandparents and extended family – they take priority over everything else.

Can you describe your aesthetic for us in three words?
Streetwear, thrifted and colourful.

What kind of shoes would we generally find you in?
My go-to shoes are definitely my patent black Naked Wolfe platforms, and my black and silver Nike TNs. I also love my green corduroy Converse x MadeMe platforms.

And what’s your top pick from Hype DC this season?
I guess it would be fitting to share my most recent Hype DC pick up – the Dr. Martens Jadon 8 Eye. I’ve wanted these platform Docs for a while now and I’m super excited to have them in my possession!

My top pick that I don’t own would be these super fun Li-Ning Furious Ride Ace sneakers!

What’s been the most challenging aspect of 2020 for you so far?
I’m very grateful to be in the position that I am with all the lows 2020 has carried. But I think the most challenging aspect has been losing job opportunities due to COVID, and also the constant paranoia that I’ll get my grandparents sick!

Finally, what are you looking forward to in 2021?
I guess I’m not really sure what to look for in 2021! It all depends on where the world is and what I feel like doing at the time. Hopefully being able to travel again, doing some more fun collabs and finding a steady job I like.

Follow Tara here and snap up one of her unique vintage finds here.