This year’s International Women’s Day theme focuses on Women in Leadership, so in this series, we’re honouring the achievements of women in the Hype DC community, especially those who are forging a path in positions of leadership.

And who better to speak to than our inspirational National Retail Operations Manager Monique Cullen. Monique heads up Hype DC store operations across Australia (a massive gig) and truly leads by example.

We sat down with Monique to find out more about her role, the women in leadership who inspire her and the best bits about working at Hype DC.

Hey Monique, thanks for chatting with us. Can you tell our blog readers a little about yourself?
I am an outgoing person – I love hanging at home with my partner of 17 years Jay and hanging out with our dog Frankie (she is a blue staffy) who loves all the cuddles in the world. I love hanging out with friends, going to the beach, and just generally socialising with the ones I enjoy.

And how about your role at Hype DC?
I’m the National Retail Operations Manager at Hype DC. I run the country for our retail stores and I’ve never forgotten what it’s like to be on the shop floor. I love supporting our team and growing and supporting each and every one of the team that work with us.



Hey Monique, thanks for chatting with us. Can you tell our blog readers a little about yourself?
I am an outgoing person – I love hanging at home with my partner of 17 years Jay and hanging out with our dog Frankie (she is a blue staffy) who loves all the cuddles in the world. I love hanging out with friends, going to the beach, and just generally socialising with the ones I enjoy.

And how about your role at Hype DC?
I’m the National Retail Operations Manager at Hype DC. I run the country for our retail stores and I’ve never forgotten what it’s like to be on the shop floor. I love supporting our team and growing and supporting each and every one of the team that work with us.

How have you adapted to a new way of working and living? Did much change for you last year?
It was an interesting time. The changes for me were around more Zoom calls – getting into stores on Facetime and having more virtual meetings. It worked well and I felt like I was still with the team each and every day! In my role, I found support was critical during this time, as well as staying connected to my team being the most important part of the lockdown. Team morale was imperative, and I think this is what got us all through – we were all there for each other.

What’s been your biggest achievement over the last year?
Turning the brand around in challenging times and really seeing the wins – and most importantly learning how to be a leader in this new world. And understanding that everyone copes differently and being able to read and support all people through this time.

What are you looking forward to in 2021?
Expanding on this new direction, as well as getting back to some sort of normality.

Do women in your industry face any particular challenges?
Sometimes shying away from talking about uncomfortable or difficult topics. Each of us –regardless of our race or gender ¬– has a role to play. In my role, I always encourage this!

What’s the one piece of advice you’d give to all young women?
Be yourself, fight for what you believe in and follow your aspirations. You are better than you think you are. Encourage your own team to be role models

What do you wish 15-year-old you knew?
Keep going, it gets better.!

What does being a leader mean to you?
Being honest, being supportive, voicing your opinion and being true to who you are.

Any advice to women on being a good leader?
Stand up and be remembered!



What do you wish 15-year-old you knew?
Keep going, it gets better.!

What does being a leader mean to you?
Being honest, being supportive, voicing your opinion and being true to who you are.

Any advice to women on being a good leader?
Stand up and be remembered!

Who are some women that inspire you?
Jacinda Ardern, Michelle Obama and Kamala Harris.

And how about some of your own female mentors? How have they supported you?
I’ve worked with some really strong women who have given me the confidence to be myself and be confident. They have also guided me through making sure I work with numbers and not being emotional – it’s based on being about results, but also showing my personality and empathy.

Have you experienced a key moment in your life where you’ve had to push harder for yourself because of your gender? And how did you overcome this?
Not really, I’ve never let gender get in my way. I’m a fierce chic who stands up for what I believe in.

If you could change one thing for women worldwide what would it be?
I love the way New Zealand and Switzerland have supplied free sanitary products to all women – that’s something I would love to see worldwide.



Have you experienced a key moment in your life where you’ve had to push harder for yourself because of your gender? And how did you overcome this?
Not really, I’ve never let gender get in my way. I’m a fierce chic who stands up for what I believe in.

If you could change one thing for women worldwide what would it be?
I love the way New Zealand and Switzerland have supplied free sanitary products to all women – that’s something I would love to see worldwide.

What’s the best part about working for Hype DC?
Our team, the energy and the culture.