To Celebrate the greatness of Nike Air Max this March, Nike Air calls Hype DC home. Having already witnessed the immense popularity of Nike's initial release of the Air Max 1 'Anniversary', Hype DC are excited to announce that the upcoming slate of Air Max releases will be available exclusively from our Pitt St Mall flagship store and

The House Air Max Built

Culminating on the finale of Air Max Day on the 26th March, these Air Max Drops include the Air Max 1 'Master', Air Max 1 'Atmos' and the men's & women's Vapormax - colourways exclusive to Hype DC. To cement our Pitt St Mall Store as the home of Air this month, Photographer/Artist Demas Rusli (@demasrusli) of the #GlobalNightSquad initiative has been tapped for his unique viewfinder on the urban environment and human movement, to install an ode to Air. Demas' Pitt St Mall installation will not only harness his creative nouse of collage but also Nike Air's energy through the streets of today. Read more about Demas HERE.


Making ground locally, Nike have recruited the likes of Yo Mafia (DJ), Ben Simmons (Basketballer), Martin Novotel (Purple Sneakers) and Tkay Maidza (Singer) as a rabble of Air Max Rebels, to share their experiences of Nike Air with the world while curating a custom Spotify Playlist, encouraging Air Max to be a window to more than just Air. Working with fBi radio, the 'RevolutionAir Radio: Rebels On Air' will set the scene for each release, every weekend for the month of March. Listen to Yo Mafia's playlist below and stay tuned for more initiatives from 'RevolutionAir Radio' in the lead up to Air Max Day, Sunday March 26th.

Look out for each drops Release Information to be made available every Thursday through this blog or via our social media channels.