Nike have always been been obsessed with the athlete. Extricated from co-founder Bill Bowerman's mantra "If you have a body, you're an athlete", Nike continue to evolve and innovate with this mantra in mind as evidenced by it's presence on hallways, placards and publications. Therefore this season, Nike Women's division have returned to Swoosh mythology and blown the dust off some historical moments in a reflexive effort to praise the past in order to propel the future with a nod to Bowerman's adage. The 'Beautiful X Powerful' Collection is born from and inspired by the triumph and will power of marathoner and Nike athlete, Joan Benoit Samuelson. As the Gold medal winner of the first ever women's Marathon at the Los Angeles Olympics in '84, Jean espouses those two terms in achievement and persistence. Recovering from knee surgery just 17 days before the L.A games, Joan went on to win the events debut, supported by a pair of Nike Air Odysseys. Since then, Joan has continued to apply her prowess on the road to countless events, especially the Chicago Marathon where she became the first woman to run under 2:50hrs in five different decades. Routinely spotted across a myriad of marathons, out the front of the pack, running alone and completely focussed, Joan continues to be a member of Nike athletic alumni that sported the Swoosh while breaking all the records, mentally and physically.

Each pair in the 'Beautiful x Powerful' Collection comes complete with Joan Benoit Samuelson's signature and annotations on the custom insole.

The Nike Women's Cortez Leather will be priced at $129.95 AUD | Size: Women's US 5-12 (Including Half-Sizes)

The Nike Women's Air Max Thea Ultra will be priced at $189.95 AUD | Size: Women's US 6-11 (Including Half-Sizes)

The Nike Women's Air Huarache Ultra will be priced at $209.95 AUD | Size: Women's US 6-11 (Including Half-Sizes)

The Nike Women's Air Presto will be priced at $219.95 AUD | Size: Women's US 6-11

Available online this Friday the 14th of October at 9 A.M (AEDT) via direct links on our Facebook, Twitter and Instagram pages and from the below Hype DC stores at their respective opening times:

Please Note: Due to the limited allocation, size availability will vary between stores.

  • NSW - Pitt Street Mall, Mid City, World Square, Central Park, Broadway, Macquarie, Miranda, Parramatta, Hurstville, Liverpool, Burwood, Bondi Junction
  • VIC - Emporium, Melbourne Central, QVM, Swanston St, Chadstone, Doncaster, Highpoint, Highpoint (Level 2), Eastland, Werribee
  • QLD - Albert Street, Chermside, Carindale, Pacific Fair
  • SA - City Cross Arcade
  • WA - Carillon, Hay St, Murray St, Carousel, Joondalup