As the Female dominion and domination of sport grows and cements itself globally, 2016 will prove to be a watershed moment in time for not only the gains but the losses. Socially and Culturally, the year has been a conversation piece around the past, present and future role and achievements of Women in Sport, a conversation Nike have been supportive of without hesitation. With Bill Bowerman's mantra of serving the 'athlete', ringing in the ears, it's no surprise that Nike Women's 'Beautiful x Powerful' collection is a timely release that looks backwards to go forward. With a spiritual commitment to the unlimited potential, will, pursuit, courage and greatness, it's difficult for Nike to go past Joan Benoit Samuelson and her Gold Medal at the first ever women's marathon at the 1984 Olympic games in L.A. Backed By Nike, with a pair of Air Pegasus on foot, Joan ran out to front of the pack, alone and never looked back - completely focussed - on her way to Gold. Entering the Colosseum to adoring and cheering countrymen and the world, Joan had achieved what looked very near impossible 17 days prior as she recovered from knee surgery. An atmosphere of celebration any joy erupted around the Colosseum that began a long and storied recognition of women's achievement in sport.

Capturing the colours of the moment, the second part of the 'Beautiful x Powerful' Collection imbues the Air Max Thea Ultra, Air Huarache Ultra & Air Presto with a streaming ribbon of colour on the uppers, reminiscent of the sideline palette that dominated the Colosseum that August afternoon. With TPU decals strewn across the quarter of each shoe recalling the track underfoot, the bright designs prove to evoke a celebration of achievement and Nike's unwavering support, backing and perseverance of her, the athlete.

Each pair in the 'Beautiful x Powerful' Collection comes complete with Joan Benoit Samuelson's signature and annotations on the custom insole.

The latest Nike Women's 'Beautiful x Powerful' Pack will be priced from $179.95 - $199.95 AUD | Size: Women's US 5-10

Available online this Friday the 9th of December at 9 A.M (AEDT) via direct links on our Facebook, Twitter and Instagram pages and from the below Hype DC stores at their respective opening times:

Please Note: Due to the limited allocation, size availability will vary between stores.

  • NSW - Pitt Street Mall, Mid City, World Square, Parramatta, Macquarie, Liverpool, Burwood
  • VIC - Emporium, QVM, Swanston St, Chadstone, Doncaster, Highpoint (Level 2)
  • QLD - Albert Street
  • SA - City Cross Arcade
  • WA - Carillon, Hay St