After celebrating their hallmark “Just Do It” slogan in 2018, Nike burst into the new year with an upbeat message – “Have A Nike Day” – just in time for Month of Max. The positive message will be the main attraction of a capsule collection featuring Nike Sportswear’s finest.
Originally a ‘70s sticker design accompanied by a Swoosh smiley, the “Have A Nike Day” motif was rarely seen until 2017’s Vote Forward champion added it to their winning concept. The Sean Wotherspoon Air Max 97/1 incorporated the smiley onto the insole, bringing further awareness to Nike’s fun phrase. We’ve already seen the Air Force 1 smile in both pink and white iterations, and now we roll into Month of Max with a pastel Air Max 1.
Air Max Month is Nike’s favourite time of the year, when new-and-old fans gather to celebrate the wild world of Air Max. The “Have A Nike Day” Air Max 1 is a throwback to the lively ‘90s with bold colour-blocking and smiley dubraes. This special edition Air Max 1 will launch on 1.3.19 at Hype DC with more of the collection to follow throughout the month.
Release Details
Name: Nike Sportswear Air Max 1 ND
Colour: Purple/Black/Coral
Style Code: BQ8929-500
Release Date: 1.3.2019
Time: 9AM (AEDT)
Price: AUD $209.99
Sizes: Men's US 7-13
Where to buy: Online and in-store:
