Only The Brave

Release Details

Release Date: Thursday 1st March
Where to buy: Selected Hype DC Stores & Online
Price: $179.95 AUD
Sizes: Women's US 5-10 & Men's US 7-13

Launching the Prophere in the dying embers of the once-radical Team Cozy movement arguably has further saved adidas Originals from streetwear irrelevance.

The Brand With The Three Stripes has another go with their latest silhouette, now riding the wave created from a very generous marketing push and edgy digital disruption angle, in addition to some momentum from early collaborative colourways.

Initial impressions of Prophere were largely insular, experiencing an uptake only by those daring enough to wear something other than a white court shoe or Styrofoam-esque athleisure model.

No stranger to the lary pigments of post-performance high visibility, the latest Prophere endorses a quintet of left-field but safe colourways:

Core Black/Core Black/Solar Red

Trace Olive/Trace Olive/Solar Red

Trace Khaki/Trace Khaki/Chalk Pink

Real Teal/Real Teal/Ftwr White

Ftwr White/Ftwr White

Form precedes function in the interests of attention, online and on the streets. The mutant midsole is still the focal point of the silhouette as intended. The knit upper lends itself to the noisy texture created by the colours.

Hype DC presents the second wave of Prophere. It crashes Thursday 1st March online and at selected stores.