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Hype DC presents First. Film
Ep.01 Onitsuka Tiger, Memories of Kobe

The roots of Onitsuka Tiger can be traced back to the first pair of shoes Kihachiro Onitsuka created in his living room in Kobe, Japan in 1949. The Onitsuka Tiger brand continues to offer modern interpretations of heritage silhouettes for today.


The blend of classic Japanese style with contemporary flair was the inspiration for this debut instalment in our First. Film series that explores the foundations of footwear brands at Hype DC.

“Onitsuka Tiger, Memories of Kobe” is an ethereal short that explores the collision between the past and the present, the traditional and the modern and their inevitable connection to each other.


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