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The New Balance 327 Available at Hype DC

Get into the Groove: the New Balance 327
Long before their status as the senior statesmen of 99x suede was in full effect, New Balance was one of the prime movers in the nylon running boom that dominated the early 1970s.

Hype DC Presents: Good Sport

Hype DC Presents: Good Sport

Good Sport is a magazine out of left field. Conceptualised and created to flip the script, the magazine shows an uncompromising pursuit of originality, integrity and quality content. With a vision to connect and inspire at the heart of the 'zine, we have teamed up with Good Sport to celebrate our supporters.

Puma Speedcat Sparco is Back

Puma Speedcat Sparco is Back

BORN FOR SPEED, RAISED IN STYLE. SPEEDCAT SPARCO IS BACK.Sports company PUMA once again blends together the fast-paced style of the F1 track and its sports-centric design approach, as the iconic Speedcat OG Sparco returns in a refreshed Ribbon Red-Puma White colorway.

People At Home

People At Home

PEOPLE AT HOME by Hype DC is an Instagram series which shares creative moments from the homes of artists, collectors, innovators, stylists, culinary experts, and local business owners. We hope that these stories inspire and connect our community.

Hype at Home: For Mothers

Hype at Home: For Mothers

In the lead up to Mother’s Day we caught up with Danica, Hype DC alumni and artist, Marika, nutritionist and mother behind Instagram page ‘The Vegetable Addict’, and Renako, Puma Style Marketing Manager, to discuss all things motherhood and lifestyle.

An Update to Our Community

An Update to Our Community

UPDATE: We have reopened ALL of our stores. From our team here at Hype DC, we’d like to express our very best wishes to our community during this challenging time. We place the highest priority on health and safety, and as we monitor this situation daily, have reopened all of our Hype DC retail stores.

adIdas Originals ZX 2K Boost

adIdas Originals ZX 2K Boost

Now, adidas Originals continues that story, welding the distinctive language of the ZX series with another groundbreaking chapter in 3-Stripes history to create ZX 2K Boost silhouette.

Lone Star Shoe

Lone Star Shoe

A Very Brief History Of The Converse One Star

Introducing: Salomon

Introducing: Salomon

If you get restless indoors and crave all things adventure, you’ll be pleased to know that our latest addition, Salomon, is the perfect fit for you in more ways than one.

Introducing: Li-Ning

Introducing: Li-Ning

Ever wanted to walk in the shoes of an Olympic gymnast? How about emulating a futuristic look that’s equal parts street and chic?

INTERNATIONAL WOMENS DAY INTERVIEW SERIES: 007 NAWAL SARI

INTERNATIONAL WOMENS DAY INTERVIEW SERIES: 007 NAWAL SARI

Meet Nawal, a content creator challenging our perceptions around modest fashion. Read on to hear Nawal’s take on gender equality, mental health, personal style expression and what sneakers from Hype she’s wearing right now.

INTERNATIONAL WOMENS DAY INTERVIEW SERIES: 006 BLAIR COOPER

INTERNATIONAL WOMENS DAY INTERVIEW SERIES: 006 BLAIR COOPER

Blair Cooper has forged a successful career in what could be considered both a niche and highly competitive industry.