We’re thrilled to announce a new addition to Hype DC. Formed in 2001, CLAE’s take on men’s footwear is simple and classic, but with a fun twist. According to founder and designer Sung Choi, the brand’s grand plan is to modernise tradition casual silhouettes and merge them with comforts more akin to athletic footwear. One quick look at their current range and you get a sense of what he’s talking about. We see old-school loafers re-imagined in lightweight canvas and classic suede. Or a very gentlemanly boat shoe with cushioned heel-back and soft rubber soul. To borrow from CLAE’s website, these truly are shoes that are rooted in lifestyle and driven by leisure. We think they’re totally Hype. Check them out in store now.