icon-search
0

The Modern EQT

19 January 2017 11:33:40 AM AEDT

To coincide with the remastered range of adidas EQT launching on Hype DC shelves this season, we've tapped Three-Stripes enthusiast Jemuel Wong to give us the lay of the land for adidas and their EQT series on the streets of today. Fostering a strong interest in the Trefoil (as gleaned from his Trefoil ankle tattoo) and possessing a collection of any Three-Striped shoe worth knowing about, Jemuel expresses his unique lens on a modern collection of EQT models via a strong Instagram following and unyielding interest in all things adidas.

"I have witnessed and experienced the adidas 'Revolution' over the past 3 years. I can see the brand’s direction and their aim to revolutionise the footwear and fashion culture and I want to be a part of it"

What drives your strong affinity for the Trefoil (Tattoo included)?

For me, it all began when adidas released the ZX Flux back in 2014. It was a time when I only started paying attention to sneakers, I had a few pairs of New Balance, Nike and ASICS, but when the ZX Flux launched, I fell in love with the shoes instantly; from the simple execution of the silhouette, to the gorgeous photo printed upper and the responsive ZX sole. In my opinion, they redefined and revived the ‘runner’ styled silhouette during a sneaker era where chunky, basketball styled silhouettes dominated. From then on, I started collecting as many pairs of ZX Fluxes as I could, up to a stage where I had 40+ pairs of different Fluxes. Then adidas started bringing out the Ultra Boost, the Tubulars, and the adidas NMDs; and as they released more and more new styles, my collection just grew bigger and better. I have such a strong affinity with the brand because I have witnessed and experienced the adidas 'Revolution' over the past 3 years. I can see the brand’s direction and their aim to revolutionise the footwear and fashion culture and I want to be a part of it. My tattoo symbolises my loyalty to the brand, and it also symbolise a significant period of my life; a period where I have developed a strong passion for shoes and my desire to work with adidas in the future.

In the age of Social Media’s immediacy, what role does your Instagram account play for yourself and the wider community as a whole?

When my girlfriend convinced me to get Instagram 2 years ago, I would have never anticipated the power behind this particular social media platform. In my opinion, social media has been the main driving force behind the success of the recent sneaker phenomenon. It has allowed anyone from anywhere around the world to say anything at any time. People now communicate through an international community, you no longer dress to impress just the boys at your local mall, instead, one Instagram picture can be uploaded and seen by millions of people around the world. Marketing and hype for particular sneaker releases are no longer created through multi-million advertisement campaigns; one simple leaked image of a product sample is all that it takes to send everyone into pandemonium. Sneakers have also evolved into much more than just simple footwear; it has become a commodity, a symbolism of status in a unique, evolving culture. For me, my Instagram account allows me to portray my unique perspective on sneakers, and I like to create images that best convey what I find most pleasing about each individual pair of shoes. Social media has allowed me into some incredible experiences I would have never dreamt of only a few years ago. It has also brought the wider community closer together, hundreds and thousands of people united through the common passion for shoes.


adidas EQT by Jemual Wong featured on Hype DC


"...despite having hundreds of different alterations done to these particular silhouettes, you can still recognise them as an EQT model from miles away."

With adidas championing their future being empowered by their past, what ingredients make a modern EQT?

The uniqueness of adidas is the brand’s ability to combine the very best from the past with their newest innovations. They are able to introduce completely new sneaker silhouettes that don the most up to date technologies, but at the same time, still able to maintain the appearance and feel of a sneaker that is uniquely adidas. Over the past few decades, adidas has revisited their ‘Equipment/EQT’ line of sneakers countless times, but despite having hundreds of different alterations done to these particular silhouettes, you can still recognise them as an EQT model from miles away. For me, there are three main ingredients that are essential to a modern EQT; 1. The iconic Three-Stripes on the sides. 2. A prominent midsole. 3. The TORSION® system.

With boost™ and Primeknit rolling out across the adidas catalogue, what do you see as the next innovation from the Three-Stripes?

Boost and Primeknit has undoubtedly changed the game for adidas; by having the two most comfortable sneaker ingredients behind many of their successful silhouettes. What I envisage as the future of adidas would be a complete remodelling of the current sneaker making standards; to make ethically sourced, sustainable and environmentally friendly sneakers. I am so glad I can see a glimpse of this happening through their 'Futurecraft' program with the introduction of biodegradable and recycled materials. I would also like to see something that trumps the cushioning of boost™, something that would be adaptable and uniquely curated for the consumer’s needs.


adidas EQT by Jemual Wong featured on Hype DC

If you had your hand at reworking a vintage silhouette, can you detail the make, model and colourway?

I would love someone from adidas to rework the ZX series once more. If they could mould boost™ into the shape of a ZX TORSION® midsole and outsole and pair it with a ZX 8000 upper with the classic mesh and iconic panels, that would be a dream. Colourway would have to distinctly pay tribute to the OG pair with the Dawn Blue/Yellow Peel colour scheme. They would have to dye the Boost to Blue too of course! Or else, a classic ‘adidas Predator’ colourway will have to do; the classic Black, White and Red.

 


adidas EQT by Jemual Wong featured on Hype DC

THE ADIDAS EQT COLLECTION RETURNS 26 JANUARY 2017
BE FIRST TO KNOW ABOUT THE ADIDAS EQT RELEASE DATES

Sign Up Here

Photography by Jemuel Wong