The Making Of The adidas NMD

Hot off the tails of the resurgence of archive originals Stan Smith and Superstar, adidas continues their meteoric success this year with the ubiquitous adidas NMD. adidas brings their expertise in functional footwear technology and presents it in a modern but familiar form. Innovations invented for the sporting arena are taken to the streets. adidas VP of Design, Nic Galway, builds on his previous work with the self-referencing, remixed Tubular Series. His fervour for allowing the past to empower the future is clearly seen in the NMD. Elements of monumental adidas achievements such as the Boston Super and Rising Star can be seen in the idiosyncratic coloured blocks embedded within the crisp white boost™ midsole. Fusing the performance-ready capabilities of a boost™ sole with a minimalist sock-like upper, the NMD is a low-key but tech-loaded staple sneaker. History continues with the trademark trefoil branding and bold three stripes on the sides of the shoes – but the NMD is in its own right truly Original.

adidas NMD from Hype DC

What is the adidas NMD?

The adidas NMD stands for nomad

The Nomad is always on the move without anything holding them back, and the adidas NMD is there every step of the way. Originally unleashed to the world in the Big Apple, New York City, the NMD made its way onto Australian shores at Hype DC in March 2016. The first release of the NMD was a milestone for Hype DC – no other launch of a new sneaker has been as big. Long lines of dedicated sneakerheads and on point trendsetters form days before each release, at times braving the elements. Every single pair is snapped up within minutes of opening time. The momentum of the NMD snowballs with each subsequent batch of colourways available for public consumption. Stores are inundated with phone calls and questions about the next NMD coming. Unlike the short life of the mayfly, the NMD has enjoyed its first full year of existence. Its heritage-nodding, athleisure-minded DNA is already evolving into new styles. Adidas NMD is the most in-demand sneaker of 2016. And more is on its way in 2017. Hype DC is bringing NMD to the people.

adidas NMD from Hype DC

adidas NMD from Hype DC

adidas NMD from Hype DC

adidas NMD from Hype DC

adidas NMD from Hype DC


Don't Miss The Next adidas NMD Release

Sign Up Here