The Prophere Makes Noise

Details

Release Date: Friday 15th of December, in-store & 9 A.M (AEDT) online
Where to buy: Select Hype DC stores (See Below) & Online
Price: $179.95 AUD
Sizes: Men's US 7-13 | Women's US 5-10



adidas Prophere

Nic Galway’s penchant for turning anything he touches into gold goes for a dark turn as the Prophere breaks through the mould. Eschewing the proven formula of applying cutting-edge technology off the beaten sports track to instead pound pavements, Prophere retrofits edgy design ideas of the 90s into a modern street-ready silhouette. If seasonal favourites Tubular and NMD are already turning heads, the Prophere already achieves this on paper (or screen). A jarring, sculpted midsole flows into the bold, eye-catching three stripes.

These stripes act twofold to both emphasise the disruptive nature of the shoe: to break through the knitted white noise upper and provide a traditional lacing system to secure the foot. An unfinished raw leather heels pay homage to the original ethos of hard-wearing materials and will age with wear, simply proving that this is not just a new kid on the block. Furthermore, flecks of red throughout the knit upper attract eyes, and the matching outsole hits lock the gaze on the Prophere – if the shark-finned textured injected midsole already didn’t. Eagle-eyed trainerspotters will see elements of groundbreaking Adidas designs from the pioneering EQT days of the 90s, particularly the 1995 Cushion and Support’s thick stripe branding and bootie construction. Whilst these models were innovative for their time, Prophere avoids the pitfalls of obsolete technology and gaudy logos, instead focusing on strong silhouette schemes.

It is easy to be safe within the vast streetwear scene and play off of nostalgic flavours, but the Prophere completely ignores this and heralds in a new generation of creativity – rewarding those with the prowess to rock it. Rather than dazzle with the latest cushioning gimmick or manufacturing method, the Prophere unashamedly pushes form ahead of function without compromising either. Truly an Original silhouette for Adidas, the Prophere represents the creative fringe many are too scared to venture to: an unfamiliar, unrelenting shape that is unlike anything else present.


Shop the adidas Prophere at Hype DC

The men's and women's Prophere will be priced at $179.95 AUD | Size: Men's US 7-13 & Women's US 5-10

Launching on Friday, 15th December online and at the below Hype DC stores:

  • NSW - Pitt Street Mall, World Square, Mid City, Central Park, Broadway, QVB, Bondi Junction, Parramatta, Burwood, Penrith, Liverpool, Macquarie, Miranda, Hurstville, Macarthur Square
  • VIC - QVM, Emporium, Melbourne Central, Chadstone, Highpoint, Doncaster, Swanston Street, Werribee
  • QLD - Albert Street, Chermside, Pacific Fair, Robina
  • SA - City Cross, Marion
  • WA - Carillon, Hay Street, Joondalup, Carousel

adidas prophere

adidas prophere

adidas prophere

adidas prophere

adidas prophere

SHOP ADIDAS PROPHERE ONLINE