CLAE footwear returns to Hype DC shelves this season. Presenting a clean, comfortable and modern take on everyday footwear, the Californian footwear imprint exudes attributes that make it worthy of the streets and catwalks of today. Having steadily made it's name as a premier leisure-wear shoe brand since 2001, Clae has moved forward consistently while riding the rollercoaster of trends in footwear form and function. Remaining true to the basic institution of the adage, 'look good, feel good', Clae sets out to reimagine classic styles with contemporary fabrications, seasonal colours and fresh ideas. Label-boss and founder, Sung Choi has been hitting all the right notes, creating a much needed alternative for the stylish modern lifestyle.


Studying industrial design at Brooklyn Tech high school, Sung-Choi learnt the basic knowledge of design and mould making. Later, combining his artistic capabilities with a budding business acumen, he plotted out the first abstracts of what would later become Clae. Looking at a future-forward solution for Clae's design mission, each style represents an easily discernible shape with varying tooling that elevates, remixes and enhances the simple look. It's high-class to the touch, very versatile in any wardrobe and above all, plush under foot.

The unisex Clae footwear collection is now available online and at Hype DC stores.

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