Meet C-PASH, a videographer and DJ who believes it’s time to readjust our thought process around gender stereotypes
In honour of International Women’s Day, we’ve been chatting to a bunch of inspiring and creative women. Each individual is challenging gender norms one stereotype at a time and showing that even the smallest actions can contribute to meaningful change. We recently caught up with Cat Pasceri, aka C-PASH. Her career kicked off on the Hype DC shop floor and she now works as one of our videographers – while also DJing and dabbling in other creative fields and projects. Read on to hear her take on this year’s IWD theme #EachforEqual and her career journey so far.


Hey Cat, can you tell us a little about yourself?
My name is Cat aka C-PASH and I’m a videographer at The Agency, Accent Group. My role as a videographer here is to shoot and edit social media, campaigns, and editorial videos for brands like Hype DC and more.


How did you get into photography and video?
Back in high school, I loved going to house parties and taking photos of my friends – I loved to document the night in a visual form. As the years went on, I was blessed with opportunities to shoot at music festivals and events like VAMFF. This is where I started to combine my love for fashion and streetwear with photography. I soon reached out to brands, models, and friends with good fashion sense to promote my photography work. I also assisted the incredible photographer Jess Brohier on a few shoots. After attending a photography course, I wasn’t fully satisfied with the work I was putting out to the community, so I took a break to regroup and travel. I took a trip to the US and that inspired me to get into the videography scene. Being among the culture made me realise that I wanted to dig deeper and challenge myself by creating music videos for rap, soul, RnB and Afro-fusion artists. So, I went back to RMIT and completed my diploma course while working at Hype DC. From there I was fortunate enough to land a videography roll here at The Agency. I’ve been working here for just over seven months and I’ve already gained so much knowledge in this field of work. I’ve connected with wonderful people along the way and I’m really eager to continue learning and working on my skills as a videographer.


And how about DJing? How did you get started?
I bought my first Pioneer controller in 2012. I would lock myself away for hours and teach myself how to mix tracks and just experiment. It wasn’t until the end of 2018 when I picked up the love for it again and started playing a lot of techno/house/funk at close friend’s house parties. While playing I would notice the big energy and vibe I brought into the room – that stimulated me to start reaching out and playing at bars and events. Now you can find me playing at one of Melbourne’s biggest monthly music events, Tresillo. In the past year I’ve played at several events such as Tresillo, Sauti Systems (Sydney), Beyond the Valley (shout out 66 Records), the Stance pop-up shop at Melbourne Central, Embrace your Frizzique’s event – Fro’z N Beat’z, Prahran’s Summer Jam and plenty more. I’m eternally grateful, and I can’t thank the people who have helped and continue to help guide and support me through this journey of mine.


What’s the biggest misconception people have about your job?
That people think it all came easy and that it’s a hobby when really, it’s my profession. Spending years working on my craft in photography, videography and now DJing has made me into the person I am today. When people think it’s all fun and games, it’s annoying having to justify that it’s more than just a hobby or ‘phase’.


Have you faced any challenges as a woman in either industry?
I’ve experienced and seen slight things such as people thinking I’m not good enough to be taking photos or videos at a particular event or being a DJ as a woman is a foreign concept to some people. I’ve learnt not to manifest this type of negative energy into my professional career by ignoring unwanted remarks and staying in my own lane of success.


Any advice for people wanting to get into the industry?
Stick to what you believe in, and don’t let anyone else’s insecurities bring you and your work down. It’ll get competitive but as long as you’re producing quality work, that’s true to you, you’re already doing a great job standing out from the rest of the creative world!


What Hype DC Store did you work at? And for how long?
I worked at Northland Shopping Centre and I started there when it first opened at the end of 2016 until mid-2019. Shout out to the OG crew :~)


What was it like working on the shop floor and what did you learn?
I made a lot of memories on the shop floor that’s for sure. The best thing would have to be the people I worked with. No matter how busy it got during the weekend or the Christmas period, we were able to make it an enjoyable place to work. It also blessed me with meeting my favourite person Miss Zarah G, (Embrace your Frizzique)
, which I’ll forever be grateful for. Also working in-store helped expand my knowledge of sneakers.


Can you tell us a little about your work with EYF?
Working alongside Zarah for EYF has been such an incredible adventure. She’s given me a lot of opportunities to shoot both photos and videos for her brand and also gave me full creative control over the flyer for the event she held called Fro’z N Beatz. The response was crazy. We are, I believe, an ultimate force. Our energies combine beautifully, and we have each other’s backs with everything. Every time I get asked by Zarah to be involved in one of her projects, I always pride myself in putting enormous amounts of effort and nourishing energy in as if it was my own. I know how much her brand means to her and I’m so honoured to be able to help guide her and support her as she does with me. Check out the work produced by the amazing team on
@embraceyourfrizzique’s Instagram page, it’s so magnificent.


What women are you inspired by?
Diana De Brito (IAMDDB), Peggy Gould (Peggy Gou) and Briana King. All three are all powerhouses. They’re strong, genuine, innovative and are leaders which is what I aspire to be every day.


What do you think women can do to help and empower other women?
Support each other, not bring each other down and quit judging other women’s energy.


What do you think is the biggest issue facing young women in 2020?
Sexism, and the need for women to live up to cultural standards. I actually bought a top recently, made by 39VII and on the back it states “Women do not have to... be thin, cook for you, have long hair, wear make-up, be feminine, be graceful, have sex with you, shave, diet, be fashionable, wear pink, listen to your buls**t.” It’s loud! Fashion is so engrained with sexist norms and wearing a piece that is fairly anti-industry is a huge stick-it-to-the-man way to share valuable messages in public.


This year’s IWD theme is #EachforEqual. What changes do you think we can make as individuals to work towards a gender-equal world?
Readjusting our thought process on stereotypes. One prime example would be Briana King’s all-girl/queer skate lessons. She’s now touring the world, helping women become comfortable at skating, teaching them tricks and not be intimidated by what any male skater, or anyone else for that matter, has to say. I believe this is a great step towards appreciating and accepting women as equals, which is a positive sign going forward. Check yourself, check your friends, get behind good causes and support movements like Briana’s. The women that get involve and step out of their comfort zone are setting an amazing example for the younger generation and it gives other women self-confidence.


What advice would you give to your teenage self?
Timing is different for everyone and to trust your process. Starting out in this industry as a young teenager I would always compare myself to the people I looked up to. And I felt like I needed to rush my work to get there. Knowing this now has made me realise that the process to get there is unique to everyone and it’s all about embracing your personal journey.


What’s the best advice you’ve ever received?
Surround yourself with people who you love creating with. Being around like-minded creatives can help elevate your thought process, your drive to succeed and this encouragement is key to your accomplishments.


How would you describe your style? And what sneakers are you currently wearing?
I would describe my style as very chill – it would probably be best described as skatewear. I don’t like to over complicate things with what I wear. I always like to stay comfortable and purchase staple pieces – I’ll occasionally purchase something quirky. My go-to shoe are black/white Converse Chuck Taylor 70s. They literally go with anything.


What’s next for you?
My next moves are to form a team of amazing creatives and build a collective specialising in producing short films and music videos. I’d also love to continue building my network in the world of DJing and continue to educate the crowds about my taste in music and sound palette.


Follow C-PASH'S many talents and creative adventures here.