Make all the right moves with the all-new New Balance 247 collection


New Balance have attended to the streets of global cities and conjured the 247. A design that reflexes their past to communicate their future, the 247 affords the wearer the amenity of lightweight cushioning, contemporary comfort points and breathable overlays. New Balance have always led with a consistent objective of creating footwear for the pursuits of everyday individuals. Their recent 'Always In Beta' mantra indicates that while not always perfect, it's forward thinking, progressive design utilising the latest innovations - from strides made in their performance styles - are being applied to their wares off the the track. The unique feature of the 247 program development include referencing design points that have become synonymous with models such as the M998, M1300 and M576. A 1300 shaped throat stay on the toe recalls that of the 1300, while the heel wrap and saddle are lifted from the 576. To complete the trio, REVlite is injected into the 998 midsole tooling for a classic look and contemporary comfort.


new balance 247 release

Exclusive to Hype DC, we have the Black, White & Blue 247 leading the 'Sport' Pack release. The sophomore collection picks up right where the debut 'Leather Lux' left off, with a focus on a ventilated and lock-down fit. Available in a mixed colour wheel for all urban pursuits, make a bold statement in Orange, travel by night in Triple-Black or add a twist to your look with Olive. No matter the choice, New Balance makes all the right moves on the streets of today.

Shop the New Balance 247 in Australia at Hype DC

The New Balance 247 'Sport' Pack will be priced at $139.95 AUD | Size: Men's US 7-12 (Olive edition stocked from a US4)

Available online this Saturday the 4th of February at 9 A.M (AEDT) via direct links on our Facebook, Instagram and Twitter pages and from the below Hype DC stores from their respective opening times:

  • NSW - Pitt Street Mall, Mid City, World Square, Burwood
  • VIC - Emporium, Chadstone, Highpoint (Level 2)
  • QLD - Albert Street, Chermside
  • WA - Carillon, Hay Street

Please Note: Due to the limited allocations, size availability, styles and quantities will vary between stores. Some colourways available at stores not listed.

new balance 247 blue

new balance 247 olive

new balance 247 black

new balance 247 orange

SHOP THE NB 247 ONLINE