The New Balance 574 is the NB brand ambassador. Leading from the pack since its inception in 1988, the classic lines and immutable ease with which it can be worn has made it an icon of New Balance and footwear in general. A hybrid of the performance 576 and price-pointed 572, the 574 introduced a new ENCAP® midsole tooling when it hit the pavement. Reissued in 2003, it quickly drew acclaim around the world, thanks to numerous colour ways, collaborations and voracious market saturation. 30 years since it’s debut and 15 since it’s original reissue, the 574 returns for a new generation, complete with remastered specs including a sharper shape, cleaner materials and improved comfort points

The women's 574 makes it's mark on the everyday. It’s versatility in comfort and wardrobes makes it a household name amongst anyone proud to rep the maximalist N logo. For the people clinging to a generational proclivity of pairing sneakers beyond the pavement – into malls, work and even catwalks. It’s ripe for a rebirth and the 2018 return looks to solidify it's legend, complete with pastel shades of green, blue, lavender and pink.

The women's New Balance 574 footwear collection is now available online and at Hype DC stores.



Photography by Chris Loutfy