1982 was a big year for Boston-based sportswear company New Balance. Not only did they break the $100 price barrier for sneakers with the launch of the revolutionary 990 design, but they expanded their footprint across the Atlantic to the United Kingdom. Opening their first international factory in Flimby, three hours north of Manchester, New Balance continued to craft premium athletic footwear with the finest attention to detail. Now, after almost 40 years of service, the iconic Flimby factory persists to operate as a pinnacle establishment of the New Balance brand. While output is minimal to maintain quality results, Flimby still assembles almost 30,000 pairs a week including a slew of iconic profiles from the 770, 991 to the retro-modern 1530 and its catalyst, the cult classic 1500.

Known for their unwavering aesthetic, there’s no denying the gravitas of the brand’s sophisticated norm-core following. Some of the most influential people have been seen sporting the bold N from the likes of Steve Jobs to Bill Clinton and even Kanye West. Hype DC is here to let you in on the “if-you-know-you-know” spirit of New Balance with a full lineup of new-and-old designs in a mix of colours to stand out or blend in.

No stranger to sneaker surgery, New Balance return to the cutting table for their latest hybrid pack dubbed the .9 series. Splicing iconic “Made in UK” models with game-changing 990v3 sole-tech propels this new collection further into comfy territory. Punchy splashes of purple, teal and blue echo the hybrid notion while adding some flavour to the mix.

new balance made in england 1500.9
Style Code: M15009EC
Colour: WHITE/GREY/PURPLE/BLACK
Sizes: Men's US 7-12
Price: AUD $279.99

new balance made in england 770.9
Style Code: M7709EC
Colour: BLUE/NAVY/OFF-WHITE
Sizes: Men's US 7-12
Price: AUD $279.99

new balance made in england 991.9
Style Code: M9919EC
Colour: TEAL/BLACK/GREY/WHITE
Sizes: Men's US 7-12
Price: AUD $279.99



With the “Made in UK” legacy scarcely seen in a women’s exclusive selection, the latest 1500 and 991 are a finely executed for this season. Dressed in tones of luxurious tan suede with classic mesh and embroidered details, the outcome is just what we expect from New Balance manufactured in England. Beneath the soft exterior lies all the right support from ENCAP in the 1500 to ABZORB in the 991, both proven to deliver paramount comfort.

new balance made in england 1500
Style Code: W1500LGS
Colour: TAN/LILAC
Sizes: Women's US 6-10
Price: AUD $279.99

new balance made in england 991
Style Code: W991LGS
Colour: TAN/LILAC
Sizes: Women's US 5-10
Price: AUD $279.99



Idolised by die-hard NB fans and collectors, the “Made in UK” 1500 is at the apex of the brand’s appetite for quality and design. Celebrating the model’s 30th birthday, New balance present the anniversary pack decked in distinguishing tones of blue and grey. Debuting alongside the 1500 is the brand new 1530 in a matching colour-flip of washed white and blue. The fleeting lines of the 1500 are evident in this new model, with the main distinction being the introduction of a futuristic REVlite sole. We’ll take both please.

new balance made in england 1500
Style Code: M1500OGN
Colour: NAVY/GREY
Sizes: Men's US 7-12
Price: AUD $279.99

new balance made in england 1530
Style Code: M1530OGG
Colour: GREY/NAVY
Sizes: Men's US 7-12
Price: AUD $279.99


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