Redefining Foam

Details

Release Date: Sunday 9th September, in-store & 9 A.M (AEST) online
Where to buy: Select Stores & Online
Price: $199.99 AUD
Sizes:Mens 7-13


Enter: React.

Building upon four decades of research & development, React is the next step following Air, Zoom and Lunarlon - the latter of which was entering its twilight years since its introduction in 2008. With the expectation of continual innovation and development of its cushioning technologies, Nike once again silences any doubters.

Unique in its variable density midsoles, React foam is tuned to be more cushioned in high impact areas and more responsive in flex zones. Like these stepping stones in finding better cushioning, invention was nurtured on the sporting field before finding unexpected popularity on the street.

Aforementioned is the inevitability of athletic tech trickling into more fashion-oriented applications. As such, the Swoosh's proactive Nike Sportswear department has been adapting performance innovations for street-friendly styles for over a decade.

And this time, fully confident of the tech's success, the React Element 55 enters the streetwear scene just months after the technology was introduced to the track and field types. The waters were already tested with sellout collaborations of its avant-garde sibling Element 87 - now it was time to open the floodgates.

Always respecting the architect, Nike continues the design language of its archival achievements in the new lines. Like the recent EXP-X14 (also React equipped) with its clever Zoom Drive cues, the 55's upper is a contemporary reference to 1983's equally innovative Internationalist with its reinforced overlays and staggered-width eyelets.

The pièce de résistance however is that eye-catching midsole: the wavy exterior and minimalist grip pods a visual representation of the technology - this shoe will React to any surface.

Two debut colour schemes – Black/Solar Red and Black/White – released last week at Hype DC to raucous reception. Sneaker evangelists and comfort-seekers alike have already sung the praises of the React Element 55 as Shoe Of The Year - and rightly so.

This Sunday the trifecta is completed - for now - with the arrival of the Black/Aurora Green at Hype DC. Like last weekend's drop, haste is advised.



The Mens React Element 55 will be priced at $199.99 AUD | Size: Mens 7-13

Releasing on Sunday September 9th online at 9 A.M. AEST and select Hype DC stores:

  • NSW - World Square, QVB, Erina
  • VIC - QVM, Chadstone
  • QLD - Albert Street
  • SA - City Cross Arcade
  • WA - Carillon

SHOP NIKE REACT ONLINE

Nike React Aurora Green

Nike React Aurora Green

Nike React Aurora Green

SHOP NIKE REACT ONLINE