The beauty of the Nike Daybreak lies in its simplicity. This 40-year-old runner has long-since retired from the track, but its vintage charm still makes an impression, cutting through the noise of overt design trends of late.

This year, Nike continue to take us back to the ‘70s and put us directly in the shoes of founders Phil Knight and Bill Bowerman. At a time when innovation came from breakfast appliances, Nike was becoming a serious competitor in the sneaker industry. The Cortez was running rampant and waffle soled sneakers were becoming the flavour of the decade.


Enter the 1979 Daybreak. This low-profile silhouette features an understated design and bold Swoosh branding. Declaring that “a shoe must be three things: It must be light, comfortable and it’s got to go the distance”, Bowerman’s vision was translated word-for-word into the Daybreak. Constructed from nylon, suede, EVA and rubber, the Daybreak represents the Golden Age of running.


The original Daybreak reissue follows last month’s collaborative release with Jun Takahashi’s Undercover fashion label. One for the daily rotation, you’ll be happy to know that three throwback colours are coming to Hype DC. Launching 3.8.19 in limited numbers at Pitt St Mall (NSW), QV Melbourne (VIC) and online.




Name: Daybreak SP
Style Code: BV7725-400 | BV7725-500 | BV7725-002
Price: AUD $179.99
Sizes: Men's US 6-12 (including some half sizes). Note: Sizes vary per store
Release Date: 9AM (AEST) 3.8.19
Where to buy: Online (US 7.5-11), Pitt St Mall (NSW: US 6-12) and QV Melbourne (VIC: US 6.5-12)


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