When Nike Sportswear's Air Max Thea emerged in 2014, it became an instant hit and crowd-pleaser. By combining iconic Nike AIR elements with modified, sleek uppers, a new avenue for womens footwear became apparent where a shoe, focussed on fit, comfort and utility could be achieved with minimal material applications and overlays. By reducing the look, weight and feel of the shoe, Nike sought opportunities to further highlight and accentuate this achievement. Debuting with a hyperfused upper meant that any innovation must maintain a reduced weight while not sacrificing structure. After seeing Nike apply various knit Jacquard weaves to the Thea, the Joli edition would expressly deliver the ultimate in premium perforation.

The Air Max Thea Joli is compartmentalised into 3 full-grain leather elements. The heel wrap with laser etched branding is stitched to the saddle, which features laser cut lattice cut-outs with an embossed swoosh. Meanwhile, the toe assumes a vac-tech imprint, extending the laser-cut lattice into the vamp for a unique vent effect. Providing breathability, lightweight comfort and a premium look, the Joli edition transcends the successful elements of the original Thea. Simple yet distinct. the Joli is finished off with laser etched detailing on the tongue, an exercise in chic women's footwear with a premium twist.

The Air Max Thea Joli is now available in-store & online.