Notorious Neon

Release Details

Release Date: Thursday 16th August 9 A.M.
Where to buy: QVB (NSW), Pitt Street Mall (NSW), World Square (NSW), Albert Street (QLD), QVM (VIC), Chadstone (VIC) & Online
Price: AUD $279.99
Sizes: Men’s US 7-13


Two worlds collide in the latest chapter from Nike sportswear, the Air Vapormax 95. This new adaptation inflates the latest in Air technology onto the original signature “Neon” icon. Born decades apart, both the Air Max 95 and Air Vapormax mark a pivotal turning point in the franchise of Air. The 95 introduced visible Air cushioning in the forefoot along with a revolutionary ribbed upper. The Vapormax is Nike’s climax in Air innovation. Unconstrained by foam or rubber, it marks the ambition of the Air Max mission from day one – full-length, unbridled Air.

The Air Max 95 was forged by Sergio Lozano, a former designer for the rugged outdoor ACG division of Nike, who brought with him a fresh perspective for the popular franchise. Observing the world on a particularly rainy day, he thought it would be interesting if the perfect product was unearthed by erosion. As an extension of the body, footwear plays an integral role in flow and movement. This idea lead to observing the human anatomy and injecting aspects of muscles and vertebrae into his design brief. Next came the iconic colourway. Recognising his project was designed to engage with the elements, Lozano decided to flip the status quo of Air Max design, dressing the 95 with a black midsole. This meant dirt, mud and wear-and-tear would be disguised, extending that fresh-out-of-the-box appeal without looking like another beat-up pair of runners. A nod towards Nike’s vibrant race-kit palette, and a way to make an impact, pops of Volt “Neon” green were assigned to the Air bubbles, lace loops and logos of the design. The sum of all these parts forged a futuristic machine.

Bold and provocative, the Air Max 95 stepped into uncharted territory. It attracted the likes of music movements from London to New York - Subcultures who suppressed the same confidence and defiant aesthetic. The 95 flourished into a style staple amongst youth culture and in turn salvaged the Air Max franchise as a force not to be reckoned with.

With hybrid fever back in vogue, Nike have been doing the rounds with the illustrious Vapormax unit, fusing it to such classics as the Air Max 97 and Air Max Plus. It was only a matter of time before the Air Max 95 received the same treatment.



The Nike Air Vapormax 95 “Neon” will be priced at $279.99 AUD | Sizes: Men’s US 7-13 (no half sizes)


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