Discover the story behing the Nike Air Vapormax

Once upon a time, a NASA engineer by the name of Frank Rudy took encapsulated air to numerous industries, looking for a win. Attempting to economise the breakthrough invention and having entertained numerous footwear brands unsuccessfully, Rudy took the simple concept to Nike's Phil Knight. A successful partnership was born. From there the rest is history, as Nike Air has made the Swoosh the innovation powerhouse it is today. At the centre of it, has been Nike Air. What has essentially become Nike's IP over the last 30 odd years has generated more leaps and bounds in footwear technology that has cemented Nike as the number 1 athletic sportswear company in the world. Today, not resting on the laurels of Rudy's watershed sampling and concept. Nike Air arrives at a new frontier - a level of purity of product not easily achieved; the Nike Air Vapormax

Nike Air Vapormax

Combining arguably two of Nike's pinnacle technologies and innovations in Flyknit and Air Max, the Air Vapormax is a clear expression of the Swoosh's iconic IP, past and present. Foregoing the traditional foam encapsulation of visible Air, the Vapormax fuses a flexible, durable and enlarged collection of articulated Air pods directly to a woven Flyknit bootie upper with improved zonal stretch and strength. The breakthrough achieves the key pillar of Air Max comfort: cushioning, while not compromising on structural integrity or flexibility. With the Air pods engineered and manufactured in the USA, just outside Beaverton Oregon, Nike have a unique agility to harness the potential of Air, by inventing and re-inventing encapsulated Air while ensuring a unique zero-waste program at the same time. Off-cuts of the propriety TPU is recycled and reintroduced into the manufacturing process while the woven yarns of Flyknit removes the issue of wasted material cut-offs with a made to measure single piece of woven fibres.

Nike Air Vapormax

The Nike Air Vapormax not only provides articulated placement of cushioning underfoot but affords the largest volume of Air, ever - delivering a new sensation of comfort under every step. With direct contact to Air, the breakthrough design features a touch of heritage with bevelled Waffle tread detailing on the exterior of the articulated pods. Frank Rudy would be amazed and today's athletes will rejoice. The future is now, what's next?

Nike Air Vapormax



Shop the Air Vapormax at Hype DC

Releasing in limited numbers, ONLINE and from our flagship Pitt Street Mall Sydney Store this Air Max Day, Sunday the 26th of March.

Available from 9 A.M (AEDT) via the Air Max Day Portal on HypeDC.com and at 9:30 A.M from our Pitt Street Mall store.