From Threat To Thread

Release Details

Release Date: Wednesday 27th of June 9 A.M (AEST) in store and online
Where to buy: Pitt St (NSW), QVB (NSW), QVM (VIC), Carillon (WA) & Online
Price: $279.95 AUD
Sizes: Men’s US 7-13 (no-half sizes)


Approaching the oceans plastic epidemic from a new angle, environmentalist group Parely For The Ocean, embraces change via awareness through collaborations with creators, thinkers and leaders. Joining arms with innovators like adidas, both brands build for a better future by turning problem into progress. Through targeting the issue before it heads out to sea, Parley intercept plastic waste from polluted shorelines for a project titled Parley A.I.R – Avoid. Intercept. Redesign – the movement aims to implore people to actively seek alternative plastic replacements, aid the cycle through disposing of plastic properly, and inventing a way out of the problem we have created through innovative means of production.


Plastic becomes performance through transforming recycled waste into a wearable product, in turn expanding awareness of the global issue. Founding a partnership in 2015, adidas and Parley have injected recycled plastic into more than twenty collaborations. Now for the first time at Hype DC, we finally support the cause with a Parley infused adidas UltraBOOST Laceless. Heralded as the ‘Greatest Running Shoe Ever”, the UltraBOOST has remained at the top of the game in comfort and performance from the track to the street. The iconic Boost midsole provides unrivalled cushioning and bounce. Ditching the laces, the UltraBOOST Laceless makes the ride even more seamless with reinforced elastic ridges across the forefoot to maintain support. Topped off with a lightweight knit construction, the outcome is a clean design and an even cleaner ocean.



adidas parley ultra boost

adidas parley ultra boost

adidas parley ultra boost

adidas parley ultra boost



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